December 3, 2023


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12 Top Successful Beauty Brands Owned By Celebrities

Beauty may be skin deep, but the pockets of these celebrities are much deeper thanks to their successful brands.

Celebrities have been known to expand their fortunes by exploring a variety of business ventures, and Emirates Woman reveals just how much the world of beauty has greatly benefited from this. Never before has the world seen so many cosmetics and skin care brands that have been released for sale to the general public by the celebrities that they know and admire so much. The beauty industry is a very competitive one, but not so surprisingly, celebrities seem to be able to use their platforms to catapult their beauty businesses to the highest levels of success.  After all, fans are excited at the opportunity to look as flawless as their favorite stars do. Here are some celebrities that have offered both affordable beauty and luxurious options to their fans, with huge success…

12 Lady Gaga: Haus Laboratories

Dom Perignon Lady Gaga

Andrea Raffin /, Instagram: Dom Perignon

Lady Gaga has always been known for her eccentric looks and daring, bold transformations, both on stage and off. 2019 saw the launch of her cosmetics line, Haus Laboratories, and it seemed like a natural next step for the star. The company boasts a cruelty-free, vegan line of bright, beautiful cosmetics that every monster will want to enjoy.

RELATED: 10 Makeup Brands Who Have Made The Most Money

11 Addison Rae: Item Beauty

TikTok star and social media influencer Addison Rae has become the mastermind of her own destiny by expanding her business portfolio. In August of 2020 she launched Item Beauty, a cosmetics brand that is dedicated to being good for your inside, and out. Item Beauty markets themselves as having; “science-backed ingredients free of anything harmful to your skin or the planet,” and are proud to be cruelty-free and vegan-friendly. Millions of fans across the world have ordered these colorful cosmetics in support of their favorite star.

10 Selena Gomez: Rare Beauty

Selena Gomez launched Rare Beauty in 2020, and she was vocal about the unique approach she encourages fans to take with their cosmetics routine. She addresses the fragility of mental health and insists that her line of cosmetics is designed to enhance everyone’s natural beauty, not conceal their authentic look. Fans love the colors and textures in her product line as much as they embrace the philosophy of the brand.

9 Rihanna: Fenty Beauty


Via Rihanna Twitter

Another artist that has incorporated an entire philosophy behind their brand is Rihanna. She released Fenty Beauty to her excited fans in 2017 and millions of fans worldwide continue to enjoy her wide range of cosmetics products.

Rihanna’s focus has been on inclusion, and she uses people of all body types and skin tones to reflect her brand. She has also been credited for having transgender models take part in her campaigns, making her makeup truly accessible to all.

8 Jennifer Lopez: JLo Beauty

Jennifer Lopez is known for her flawless, glowing skin and she has maximized on her image by offering a skincare line to her fans. Those in search of impeccable, clear skin have flocked to her website to scoop up the items listed in her skincare regime.

Her line is cruelty free and never tests on animals.

7 Gwyneth Paltrow: Goop

Goop CEO's Growth

Instagram@ Gwyneth Paltrow

Gwyneth Paltrow’s cosmetics line, Goop, is a very successful line of skincare and clean beauty items, and Gwyneth promotes and advocates for the brand using her own image.

She puts her focus in ensuring her fans can have glowing skin from the inside out, without having to use concealers and cosmetics. She has kept her line affordable and accessible to people from all walks of life.

6 Kylie Jenner: Kylie Cosmetics

Kylie Jenner

Via TinselTown Shutterstock

Kylie Cosmetics is founded by Kylie Jenner and sales of her products have played a huge role in her financial success. Her products embrace a variety of colors and textures that are perfect for any occasion, and fans love the fact that she models for her brand and promotes it as well.

In 2020, Kylie Jenner was declared a billionaire by Forbes Magazine, with cosmetic sales playing a huge role in that achievement.

5 Kim Kardashian: KKW Beauty

Kim Kardashian’s cosmetics fly off the shelves. She promotes her own brand regularly, and when it comes to marketing, there couldn’t possibly be a better face for her campaigns.

Her cosmetics come in every texture and color imaginable and she regularly restocks with new items to entice fans to continue to buy more. It works. Women’s Health Magazine reveals that Kim’s KKW Beauty line is worth $1 billion.

4 Millie Bobby Brown: Florence By Mills

Millie Bobby Brown offers fans the best of both worlds with her cosmetics and beauty line. Skin care starts here, and many products are available to make everyone’s skin shine and glow.

Those looking to dress up that glowing skin with the perfect shades of makeup can also shop Florence By Mills to create the perfect  makeup look with blends of different shades of colors in a wide variety.

3 Miranda Kerr: Kora Organics

Miranda Kerr is known across the globe for her natural beauty and her long-lasting career in the world of modeling and fashion. Her stunning good looks have been the perfect advertising for her very own brand of skin care, called Kora Organics.

Keeping things clean and natural, Kerr boasts that Kora Organics; “was created alongside a team of researchers and consultants in microbiology, aromatherapy and organic chemistry who specialize in organic and natural formulations in Australia.”

2 Victoria Beckham: Victoria Beckham Beauty

Victoria Beckham was known as ‘Posh Spice’ which goes hand in hand with her posh beauty line. Her items are marketed as being very clean, and to take clean cosmetics one step further, she actually sells her products in fancy yet sustainable jars and tubes.

She considers her brand to be a luxe experience, and charges accordingly.

The items sold by Victoria Beckham Beauty are easy to apply, and remove, boasting the true ‘clean’ element of the brand.

1 Madonna, MDNA Skin


Via: Instagram; Madonna

Madonna has long been revered for her timeless beauty and her ageless appearance. While most fans recognize she’s had some cosmetic surgery along the way, it doesn’t change the fact that she has perfect skin that’s admired by millions of adoring fans.

She is the proud  owner of MDNA, a luxury performance skin care brand that offers intense treatments and skin care items to make your skin feel its finest.

READ NEXT: Gwyneth Paltrow’s Daughter Promotes Goop By Roasting The Brand

Sources: Emirates Woman, Women’s Health, Cosmopolitan


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