NEW YORK–(Organization WIRE)–Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today exposed the throughout the world global advertising campaign for Calvin Klein Defy, a new men’s fragrance that includes award-winning actor Richard Madden as the confront of this new chapter in just the Calvin Klein fragrance portfolio. The fragrance and marketing campaign embrace a journey of defiance although discovering authentic truths and the contrasts in just.
The campaign features Madden in a collection of vulnerable, self-reflecting and reliable moments that culminate into a brave leap of faith, a symbolic metaphor for personalized defiance and daring to take pitfalls. The accompanying still visible interprets the effective essence of the marketing campaign featuring Madden seated on a rooftop with a rebellious stare in iconic Calvin Klein denims and a timeless Calvin Klein white t-shirt. The marketing campaign will be featured globally and supported by digital, social, print and Tv.
“It’s been an interesting opportunity to companion with Calvin Klein on this new start for Calvin Klein Fragrances,” claimed Madden. “Making the Calvin Klein Defy marketing campaign was an awesome experience I’m energized about this partnership and our operate with each other.”
The Calvin Klein Defy fragrance options a daring contrast of invigorating freshness and effective woods. Crafted by Anne Flipo, Master Perfumer, and Senior Perfumers Pascal Gaurin and Loc Dong of IFF, the fragrance defies anticipations and evokes the ethos of the marketing campaign opening with an addictive mix of citrus highlighted by crisp Bergamot and new Lavender Complete. The coronary heart of the fragrance and star component, Vetiver Oil, is responsibly sourced from Haiti, and presents a vivid earthiness and irresistible rugged texture that compliments a loaded and alluring base of Amber notes.
The masculine and woody fresh scent is captured in a fashionable and minimalist glass bottle carved with curved rounded edges and sharp linear strains, representing the duality of vulnerability and braveness on the path to defiance. The cap and carton shell out homage to Calvin Klein denims with a matte textured blue denim inspired embossed end and putting silver branding.
Joanne Bletz, Senior Vice President World for Calvin Klein Fragrances at Coty stated, “We are vastly excited by the launch of Calvin Klein Defy. The development of this new men’s fragrance, starring the award-winning actor Richard Madden, marks the subsequent chapter in our partnership with the legendary style home. The fragrance and campaign embrace the spirit of pushing boundaries as personified by means of our Dare to Defy concept and celebrates the courageous leap of religion it usually takes to comply with your convictions when acknowledging the vulnerability and courage to defy anticipations. We are self-confident that Calvin Klein Defy, which encapsulates a renewed get on masculinity, self-reflection and defiance, will resonate with modern adult men throughout the globe, driving even further world-wide need for Calvin Klein fragrances.”
To celebrate the start of Calvin Klein Defy, a branded tournament will take location on Twitch the place buyers will have the prospect to defiantly struggle in opposition to top streamers for a opportunity to get prizes followed by a digital afterparty.
Calvin Klein Defy is out there setting up today in pick out nations around the world and will be out there globally on a rolling basis.
About Richard Madden:
Golden World winner and Scottish actor Richard Madden is rapidly getting to be a single of Hollywood’s most in-demand actors. Approaching, Madden will be noticed in Chloe Zhao’s Eternals in which he portrays the character ‘Ikaris’ opposite Angelina Jolie, Salma Hayek, Kumail Nanjiani, and Gemma Chan. The superhero movie dependent on the Marvel Comics of the very same title follows the saga of the Eternals, a race of immortal beings who lived on Earth and formed its record and civilizations. The film is slated for release by Disney on November 5, 2021. Also, he is currently in creation on the Russo Brothers’ CITADEL together with Priyanka Chopra Jonas. The future worldwide thriller multi-sequence for Amazon Studios will element interconnected, community-language variations of the story in a number of other nations.
About Calvin Klein, Inc.
Calvin Klein is a fashion life style manufacturer with bold, progressive beliefs and a sensual aesthetic that is recognized throughout the world. Our contemporary and minimalist technique to style, provocative imagery and reliable relationship to tradition has resonated with buyers for more than 50 years.
Started in 1968 by Calvin Klein and his company partner Barry Schwartz, we have built our standing as a leader in American fashion by the distinctive Calvin Klein brand name lines and a licensed array of solutions. We have been obtained by PVH Corp. in 2003. For much more details, please visit www.calvinklein.com.
About COTY Inc.
Coty is 1 of the world’s premier elegance firms with an iconic portfolio of makes throughout fragrance, color cosmetics, and skin and human body care. Coty is the worldwide leader in fragrance, and selection 3 in coloration cosmetics. Coty’s items are sold in in excess of 150 international locations all over the planet. Coty and its manufacturers are fully commited to a range of social leads to as properly as seeking to reduce its effects on the atmosphere. For additional information and facts about Coty Inc., remember to pay a visit to www.coty.com.
Advertising and marketing CREDITS:
Inventive Agency: The Style Council
Nonetheless life photographer: Thomas Legrand
EDITORIAL Credit: Calvin Klein Defy
SOCIAL MEDIA: #ckdefy
Brand name Cope with: @calvinklein