Paris, Jun 29 (EFE).- French luxurious brand Chanel celebrates Tuesday 100 a long time of its legendary Chanel No.5 fragrance, the finest-advertising fragrance in history.
Made in 1921 by ‘Coco’ Chanel and French-Russian perfumer Ernest Beaux, the fragrance turned a lot more than just a perfume.
No. 5 became a symbol of desire, accomplishment and a cultural phenomenon worn by Hollywood stars, highlighted in films and displayed at museums.
To celebrate its centenary, the luxurious brand name is launching a new beauty assortment which will be offered in eight pop-up suppliers in trend capitals like Paris, London, Seoul and Hong Kong, among some others.
The colorful but industrial design and style of the shops provide to lifestyle the initial avant-garde spirit of the fragrance conceived by Coco, who intended the fragrance as an experiment in a laboratory.
The packaging of the 17 new magnificence goods also replicate the industrial and practical look of the quite first No.5, which was sold in an common lab jar as an every day products.
Chanel was a pioneer in increasing its luxury brand name with splendor products and led the way for other trend designers like Jeanne Lanvin and Jean Patou.EFE