February 7, 2023


Youth trendy style

China’s Maison Dixsept set on scaling model up to contend with global good fragrance players

Maison Dixsept is a specialized niche perfume brand released in December 2020 by founder and innovative director Catherine Zhou.

Zhou advised CosmeticsDesign-Asia ​that she designed the brand simply because she noticed large chances in China’s wonderful fragrance marketplace, which she thinks has scarcely been tapped into.

At the identical time, she recognised that in the fashion industry, Chinese buyers, specifically the Gen Zs, ended up shifting away from the significant labels and searching for out independent niche or even nearby brands.

She thinks this craze has translated into the good fragrance current market.

“Perfume is like invisible garments and is portion of fashion. You dress in wonderful outfits with a nice perfume and which is the whole outfit.”

The brand is only in its initially year but has been progressing immediately. It has a short while ago partnered with a person of the major vogue distributors in China that specialises in independent models to attain the youthful manner-aware viewers.

In addition, it is about to sign a deal with a substantial Chinese magnificence chain, which Zhou describes as a “Sephora for the more youthful generation”, ​in purchase to transfer absent from e-commerce and into brick-and-mortar, which is vital for its branding as a luxury brand name, stated Zhou.

“They have 5 flagship shops in the key metropolitan areas in China and we’re operating with them to have a specific showcase in their merchants.”

International enchantment

Though the model nonetheless has a good deal of area to develop in China, Zhou emphasised that her final goal is to make Maison Dixsept a globally recognised brand name.

“Maison Dixsept is from China, but it definitely is a global manufacturer. Our perfumer is dependent in France, our designer is from New York and we get the job done with global fragrance property Symrise. Our partnerships are from all in excess of the planet so that is why it has acquired a world-wide flavour.”