Applying bold and flamboyant styles, Cierra Boyd is creating a legacy of her personal in entire world of style.
CLEVELAND — We have all the heard the expressing, “One man’s trash is an additional man’s treasure.” But for 25-yr-previous Cierra Boyd, it is not just a indicating she’s produced a living out of it.
Boyd is the proprietor of Friskmegood Inc, a apparel line dedicated to mixing bold and flamboyant models with upcycling and sustainability.
“It’s generally using elements, that have presently been made, already been designed, previously produced their mark on fast vogue in the market,” points out Boyd.
With minimal obtain to purchasing, Boyd began generating clothes although learning retail merchandising and fashion merchandise enhancement at Ohio College in Athens, Ohio. Soon after graduating, she returned house to Cleveland, but felt shed and was in search of a way to reconnect with her artistic roots. Realizing she required to create a manufacturer of her possess, Boyd turning to audio for inspiration.
“Make positive you frisk me very good, look at my __ and my ___,” go through the lyrics from Rihanna’s 2010 hit, “Rockstar 101.” Hearing all those lyrics, inspiration trapped, and the Friskmegood manufacturer was born.
“At the starting, it genuinely did not necessarily mean nearly anything to me at all. I was just like ‘oh, frisk me superior, that is lovable.’ But now, it’s brought like a full new that means to my earth,” Boyd clarifies.
It’s a globe exactly where her goals have occur to fruition. Her creations, specifically her signature sneaker corsets have been showcased in Nylon Journal and Buzz Bae. They’ve even been worn by superstars together with Slick Woods and most recently Dream Doll in the “Going Up” movie with N.O.R.E and DJ Khaled.
It was an notion she received just after observing VICE and observing a guy switch sneakers into gasmasks. She set her idea to the test during Manner Mania 2K19, a area sustainability trend competition. Tasked with developing a style devoid of material, she established out to turn a pair of Nike sneakers into a prime. Following introducing studs and her possess flare to the sneakers, her layout was entire.
“I set it on, and I was like, this actually do not look right as a prime. It’s a little something off about it,” she recollects. “So, I moved it down a tiny and I was like oh, this could be like a lovable corset.”
Boyd took next put in the competitors and has not stopped designing given that. As the sole driving force at the rear of the Friskmegood brand, Boyd established out to obtain new ways to join with probable shoppers.
“I don’t have an assistant, I really don’t have no sewers…It is all me from the social media to the types to …literally, each individual component is me,” reported Boyd.
With the assistance of resale application, Depop, Boyd was able to increase the audience for her brand name. She’s been able to generate a noteworthy vocation for herself.
“I actually located a local community that accepted me and basically appreciated my do the job and they have been also like willing to like invest in it which was a enormous assurance booster for me.”
Even with her accomplishment, Boyd knows how vital it is to value her clients and not slice corners.
“I normally wrap it with treatment, constantly give a sticker, normally give a pin an always give a thank you note. I just want persons to truly feel like they are really appreciated when they receive a deal from me,” she describes of her procedure to ship creations to her clients.
Though operating to grow her brand name, Cierra also has strategies to launch a reserve that will introduce viewers to 50 noteworthy Black Manner Designers.
“That’s just 1 of my aims, is to teach men and women on the record of Black style and undoubtedly offering recognition to these people today that did lead the way for us.”
Black Light-weight is a sequence created by 3News Digital Reporter Kierra Cotton aimed at exposing the hidden talent within just Northeast Ohio’s Black local community.