Ferrari has long intended additional than its brand name. It is colloquialism for ‘best-of’. Condition-of-the-art. Fast and faster. Is it any surprise it’d do manner just as nicely?
On Sunday, the Italian luxurious car company debuted its initial luxury vogue assortment at its headquarters, providing menswear and womenswear with a sporty and futuristic bent. The clothes were made by brand diversification creative director Rocco Iannone, who had earlier cut his teeth at luxurious fashion brand names like Dolce & Gabbana and Giorgio Armani.
The assortment expanded outside of the branded jackets, T-shirts and hats that have lengthy been sported by Ferrari admirers. As a substitute, there ended up nominal sneakers, daring outerwear and Prancing Horse jewelry worth contemplating as they arrived down the runway.
Down below, explore all the highlights of the very first Ferrari style display.
The trend exhibit was held at the Ferrari Manufacturing facility
Normally, the Ferrari assembly line in Maranello, Italy, is the place the brand’s roaring cars come to lifestyle. But it also proved to be the ideal launchpad for Ferrari’s fashion: Modelling heavyweights like Mariacarla Boscono and Natalia Vodianova strutted down a narrow, illuminated strip alongside to a thumping soundtrack by fashion’s favourite audio producer, Frédéric Sanchez. If the aim was to depart an impact, then Ferrari definitely did.
The clothing were motivated by autos
Ferrari followers will know that for the Italian automaker, structure commences with the physique. It has extensive used that philosophy to its legendary speedsters. Now, it has occur complete circle with its apparel, which were being motivated by the colours, strains, volumes and even the elements of its covetable cars and trucks. Anoraks, trenches and parkas built a splash with Ferrari reds, blues and yellows. Their geometric patterns mirrored the automobiles that sat alongside the runway. Some of the higher-octane appears were even crafted from carbon fibres, the same stuff you’ll come across in Ferrari’s aerodynamic cars. All round, the collection was sporty with echoes of streetwear silhouettes, producing it clear that seamless motion was paramount in resourceful director Rocco Iannone’s eyesight.
Versions experienced Ferrari prints on
The Prancing Horse is on a mission to dominate the style landscape, so what much better way to do that than with its symbol? In a literal changeover from speedy cars to manner, Iannone intended sporty socks and Off-White-esque buckle belts streaked with Ferrari’s name. The Prancing Horse, which has very long adorned the hoods of Ferrari’s automobiles, now dangled proudly from necklaces in gold or silver. Some products showed off skirts with a pattern made from the galloping emblem, whilst other individuals sported silk blouses and Bermudas printed with classic journal addresses and photos from Ferrari’s archives. Incorporating the house’s iconography in clothes is a trick we’ve witnessed pulled by the likes of Louis Vuitton, Burberry and Fendi, and it could be just the issue to put Ferrari on par with these luxurious brands.
The Prancing Horse dropped some sneakers, way too
For its first assortment, Ferrari teamed up with Puma for a whole selection of sneaker silhouettes, which for the most component have been thoroughly clean and minimum. All-white kicks created their mark with spiky, sculpted soles, with a Prancing Horse embroidered on their tongues. This is not the first sneaker collaboration in between Ferrari and Puma, but it marked the very first time they have been showcased on these kinds of a phase. One more brand that created an visual appeal was Ray-Ban, who made the sporty, goggle-like sunglasses that shielded models from the flashing lights on the runway.
The assortment was for the future era of Ferrari lovers
Properly, additional like the Gen Zers who are now shaping the trends and the tides of the style industry. As shared by Iannone, Ferrari programs to “to enlarge our enthusiast foundation, together with younger generations and women in particular.” That was very clear not just from the logomania, but from the sustainable products (such as recycled plastic bottles) that ended up present in the collection. Not to mention that most of the 52 seems demonstrated were being unisex, intended to match diverse genders and body designs. Ferrari Fashion, as the Prancing Horse’s style division is known as, will not even abide by the vogue calendar. In its place, the model will drop new collections more than the coming months till June 2022.
(Header and showcased pictures courtesy of Ferrari)