October 1, 2022

Obarbas

Youth trendy style

Fulfill the Scots style manager who allows designer makes provide Hollywood A-listers and royalty

IT could be a connect with from a luxury manner model to have just one of their dresses delivered to Beyonce for an awards ceremony in the Usa or to supply an product for a thriller royal at Kensington Palace – style business government Susie Palmer by no means appreciates what could be next.

It is minimal extra than 4 several years due to the fact the style and textile structure management graduate from Heriot-Watt University in Edinburgh established up The Manufacturer Hangar but in that time it has grown and moved premises to cope with need for its elite services.

Ms Palmer, initially from Glasgow, spotted a gap in the market with how substantial-conclude luxury vogue models were finding their solutions shipped to clients or stores. Some have been even using the services of interns to wrap and offer clothes, sowing the seeds for the plan of a luxury brand warehouse which chosen, wrapped, packed and transported merchandise.

The Brand name Hangar is viewed as a “hidden secret” in the trend planet but has become an indispensable ingredient for London trend residences, with purchasers these as Justine Tabak, Sweethearts of the Rodeo and Wales Bonner all determined to get their designer attire and components into the arms of critical clients and VIPs.

It gives wholesale and e-commerce “pick and pack” to luxury boutiques, department stores and specific shoppers.

With companions Mark Bowring and Paul Witkover, Ms Palmer has saved the place of The Manufacturer Hangar a tightly guarded magic formula specified the high cost tags of the items associated.

“I experienced been operating in the manner organization in London because I graduated from Heriot-Watt and even at university I realised it was the business enterprise side of the marketplace that interested me most,” reported Ms Palmer, 40, who worked for designer label Issey Miyake at its flagship shop in London.

“However, it was a number of yrs in the past when I noticed a gap in the market encompassing how fashion brand names acquired their merchandise to clients.
“We began off with a 900sqft warehouse and wondered how we had been heading to fill it. As it turned out there was no problem, and we ended up wanting for greater 12,000sqft premises,” additional Ms Palmer, who for 8 several years ran her possess trend community business Palmer Productions with clientele such as Sophie Hulme, McQ, Studio Nicholson, Challenge D, Beulah, Anna Valentine and Lazy Oaf.

“We are the hidden magic formula of the vogue field,” she stated. “It was booming. We ended up selecting, packing and present wrapping objects for wholesale or suppliers this sort of as Harrods and Bloomingdale’s in New York then anything shut down right away.”
The business confronted getting remaining with stock which was likely out of season, but makes speedily realised they had to pivot and glance to online purchasing which observed a enormous boom in 2020.

Ms Palmer extra: “We had a warehouse entire of inventory of from designer brands which were being likely nowhere. The target  then turned to on the internet searching and e-commerce truly grew to become the detail.

“Where we experienced been sending out offers to stores, it was  people shopping for from home in lockdown we were sending to.”
 

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Susie Palmer, director of The Brand Hanger, saw a gap in the market

Susie Palmer, director of The Brand Hangar, saw a gap in the market place

The Brand name Hangar in London serves superior-conclusion designer brands with distribution

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Susie Palmer, of The Brand Hanger, is no stranger to rushing garments to A list celebs such as Beyonce

Susie Palmer, of The Brand name Hangar, is no stranger to speeding garments to A list celebs these types of as Beyonce

The Brand Hanger in London serves high-end designer brands with distribution

The Model Hangar in London serves superior-conclusion designer brands with distribution

With time and precision of the essence, The Brand Hangar has a group of proficient wrappers and one particular of the queries men and women are asked at interview stage is if they like wrapping Xmas offers.

“We have lists and lists of how objects have to be wrapped in a sure way or fashion for unique consumers and a single detail we ask potential staff is if they like wrapping as it is a large section of what we do,” extra Ms Palmer.

As for the potential though the overall economy and retail, together with the manner market, commence to recuperate, Ms Palmer believes that some items have modified for the superior.

“So several merchants have closed their doors and names disappeared from the significant road. I utilised to commit my Saturday afternoons trailing up and Sauchiehall Street with my granny, but people purchasing times are gone. There was also these kinds of an emphasis on seasons with spring/summer months and autumn/winter and I feel lockdown could have adjusted that,” included Ms Palmer. “In the earlier immediately after London vogue week there was these kinds of a rapid switch all-around to get merchandise in stores, but lockdown has altered the way folks shop and manner makes could source and produce their products as and when they are prepared.”