Just after just lately debuting a new collection at Copenhagen Vogue Week, Ganni now needs you to take into account secondhand searching. The Danish cult-favored manufacturer is collaborating with resale marketplace Vestiaire Collective, giving some of its personal pre-cherished items, alongside with outfit tips from some quintessential #GanniGirls.
The partnership, titled “Old + New = Now,” includes a four-portion online video collection that includes Danish styles Caroline Bille Brahe and Chili Dia, musician Flame Faire, as very well as innovative director and stylist Christine Sofie. Commencing on Thursday, Aug. 19, you can store the Ganni parts in the videos straight from the Vestiaire Collective and learn how to include your secondhand pieces into your wardrobe.
“I have normally cherished vintage. It guarantees clothing are beloved forever, provides anyone liberty to categorical their possess design, and enables reinvention of our wardrobes in a round way,” stated Ganni inventive director Ditte Reffstrup in an formal statement. “I’m so enthusiastic to crew up with Vestiaire Collective one of my favored factors to do is treasure hunting for the best piece. I enjoy looking at how my good friends and the awesome Copenhagen women in each individual movie style up more recent Ganni parts with preloved. Introducing their own temperament tends to make every little thing seem unique and distinctive.”
With the exponential rise of thrifting and resale, this collab will unfold awareness on sustainability and provide perception on how to interact in round fashion intake, fairly than indulging in wasteful techniques like speedy vogue.
“We’re enthusiastic to husband or wife with Ganni and its wonderful community to hold pushing for circularity in fashion,” reported Fanny Moizant, co-founder and president at Vestiaire Collective, in an official assertion.
The fascinating initiative will start on Vestiaire Collective’s app and Instagram, as properly as Ganni’s YouTube and social channels. Check out out the the marketing campaign visuals in extra depth, down below.