June 15, 2024


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Gillette Venus Launches New Venus for Pubic Hair & Pores and skin Selection and Asks Women of all ages to #SayPubic | Enterprise

BOSTON–(Business WIRE)–Might 18, 2021–

Venus is throwing out the out-of-date, censored, and from time to time downright foolish terms for “bikini” or “down there” and encouraging females to #SayPubic with the start of the Venus for Pubic Hair & Skin Assortment.

This press release attributes multimedia. Check out the entire release below: https://www.businesswire.com/information/household/20210518005347/en/

Venus for Pubic Hair & Skin Selection (Image: Business Wire)

Why #SayPubic? New study results* out from the brand obtain that pretty much fifty percent of US women* concur it feels much more exact to use anatomical conditions, like pubic, but only 18% of US ladies* are essentially utilizing them. Gals want to reclaim the narrative all over the language and description of their bodies. Although 54% of US girls* agree that society has defined what is visually interesting when it comes to women’s pubic grooming, 56% would like there ended up much more accurate descriptions and imagery in society of females grooming this spot of their bodies.

To continue on the dialogue, the brand name launched a new video on Instagram nowadays that chronicles a day in the life of an unwanted pubic hair, just hoping to be regarded and handled like every single other hair on your physique, with treatment and self confidence! With The Pube Song and new product start on TheVenusPubeSong.com, Venus hopes to start off a dialogue around normalizing appropriate anatomical language, like pubic, in an energy to destigmatize feminine pubic grooming. Simply because pubic is not a dirty term, and your pubic hair and skin deserves its have treatment.

The conclusions on pubic language are released as the model launches its new Venus for Pubic Hair & Pores and skin Collection, which contains a razor, exfoliant, shave gel and serum, built specially to handle the exclusive needs of the pubic location. The products can be employed together as a routine or separately to in shape every single woman’s demands, whether or not hair is there, gone, or escalating. The selection carries on the brand’s #MySkinMyWay commitment to celebrate all females and all skin, and assistance them truly feel comfy in their pores and skin by offering solutions to care for their grooming requirements, whichever their choices may possibly be.

“With above two many years of analysis and scientific growth in women’s hair and pores and skin under our belt, literally, we know that grooming implies a thing unique to just about every lady,” claims MyAnh Nghiem, Gillette Venus Communications Director. “Our new assortment not only presents gals extra solutions for pubic grooming than we ever have ahead of, but commences a new discussion about employing language that properly and respectfully signifies the feminine body.”

In accordance to Elizabeth Compo, Senior Item Analysis Scientist for Venus, “While quite a few women of all ages don’t routinely discuss about running their pubic hair and pores and skin, 84% of US women of all ages** select to take away at minimum some of their pubic hair in some way. However, a staggering 87% of them** are dissatisfied with the final results.”

“We’ve identified that more women of all ages are dissatisfied with caring for the pubic place than wherever else on the entire body, in simple fact, 56% of US gals desire there ended up much more precise descriptions and imagery in culture of girls grooming their pubic spot,” states Kristin Monaco, a Senior Product Research Engineer for Venus. “It’s not shocking. Pubic hair is coarse and the pores and skin is delicate, so for a lot of ladies it involves a unique approach to help stay clear of shave bumps, ingrown hairs, redness, and itchiness.”


  • Pores and skin Smoothing Exfoliant – For use prior to shaving or in-between hair removing times to clean skin’s surface area which can enable protect against ingrown hairs. The gentle formula exfoliates the skin’s surface area to assistance loosen and sweep absent pores and skin cells and oils that can entice hair.


  • 2-in-1 Cleanser Shave Gel – For use through the shave to present a protective layer of glide. See-through formula allows you see what you are shaving and is 100% cleaning soap totally free. It can also be utilised as a daily skin and hair cleanser!


  • Razor for Pubic Hair & Pores and skin – This razor is especially developed to help guard pubic pores and skin from shaving irritation. Its patented Irritation Protection Bar permits blades to take away the hair even though scarcely touching the pores and skin. It incorporates an ergonomic cope with with a modern design and style and smooth-touch grip for command though shaving.


  • Every day Calming Serum – This every day moisturizer can help soothe pores and skin and minimize itch owing to dry pores and skin, and has a gentle exfoliant to enable protect against trapped hairs among shaves. Why this vs. a system lotion? Normal physique lotions are normally scented and don’t exfoliate. Working with it day by day will assistance retain the pores and skin sleek and conditioned.

More info about the Venus for Pubic Hair & Skin Collection can be located on TheVenusPubeSong.com. The solutions can be obtained as a selection for $45 MSRP or independently for $14.99 MSRP at TheVenusPubeSong.com and most big stores the place you typically locate your beloved Venus products and solutions.

*success from a 2021 survey of 250 US gals carried out by Venus

**benefits from a 2019 study of 291 US women of all ages executed by P&G

Class: Gillette-Venus

View supply version on businesswire.com:https://www.businesswire.com/information/household/20210518005347/en/

Get in touch with: Venus/P&G Elegance

MyAnh Nghiem

Electronic mail:[email protected] Maher Communications

Nicole Tarko

Electronic mail:[email protected]


Market Key phrase: Men Amusement OTHER RETAIL Grocery store SPECIALTY Customer Convenience Retailer General Amusement Teenagers COSMETICS RETAIL Women Home Items

Supply: Procter & Gamble

Copyright Small business Wire 2021.

PUB: 05/18/2021 09:01 AM/DISC: 05/18/2021 09:04 AM


Copyright Small business Wire 2021.