LaMaria Founder Dr. Manuela Vazquez on Inclusive Feminine Wellness

The female intimate care market is worth $1.24bn and envisioned to expand to $1.45bn by 2025, but the sector has earlier been divided between pre-menopausal and menopausal clients. LaMaria aims to unify them. The Carioca moisturizer targets vaginal dryness, a person of the most popular signs of menopause, but which can also be affected by delivery management, antidepressants, and breastfeeding. 50% of girls around the age of 50 and 15-20% beneath 50 put up with from the condition. Even devoid of exterior elements, the body’s pure estrogen degrees commence to decrease about 35 and acquire consecutive dramatic dips in the 40s and 50s, foremost to diminished moisture degrees. “Estrogen is one particular of the most significant hormones we have as women of all ages. It is utilised in some type or an additional in all of our organ programs. We have so a lot of estrogen receptors in our vulva and on our skin,” Vazquez points out. “I produced this moisturizer in hopes that it would be a attractive working experience for younger and older women of all ages, that it would be a pampering expertise for all and viewing dryness as a organic hormonal modify relatively than a diseased condition.” 

The moisturizer’s star ingredient is phytoestrogen, a plant nutrient compound that supports the body’s manufacturing of collagen, hyaluronic acid, and elastin that also carries powerful antioxidant attributes. The formula also consists of coconut extract, olive oil, and aloe vera leaf extract, when omitting parabens, alcohol, artificial fragrance, silicone, sulfates, petroleum, phthalates, and artificial colours. The result is a non-annoying cream that is suitable with the vagina’s pH degrees, emulates the body’s very own normal secretions, and presents extended-long lasting moisturizing effects. Its smooth, classy, and discreet packaging even more embodies an elevated and self-care-pushed experience. The successful cocktail of substances has also been tailored for the facial area in the impending Mineira moisturizer.

In the long run, Vazquez hopes to develop more candid conversations close to, and reframe, how ladies perceive their personal evolution—with programs to launch an academic system on the LaMaria web page that will enable the brand evolve into a dependable resource for customer questions. “All the females that occur into my apply close to their 40s and 50s, which is when their hormones get started to drop, see it as their possess personalized decrease. Which is so sad and we require to alter the way society views that, and the disgrace and taboo that is related with hormonal modifications,” she clarifies, pointing to the absence of dialogue and individual shame all around female wellness, specially relating to menopause, which will come with typically-disregarded benefits. “You’ll never ever have to invest in tampons or pads once more, you’re totally free to have intercourse when you want and not have to stress about finding pregnant,” she clarifies. “Most females at this issue in their life are sure of who they are and nonetheless have a journey in advance of them with a sense of self that they did not have in other several years. This is a celebration, a new independence.”

Image: by means of LaMaria