September 27, 2023


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Ledbury to open store in Short Pump Town Center | Business News

Ledbury, the maker and retailer of high-end men’s shirts and accessories, is extending its reach with plans to open a store in the Short Pump Town Center in western Henrico County.

This would be the Richmond-based company’s second area location. Its only shop now is attached to its headquarters on West Broad Street in downtown Richmond.

Ledbury will take over the former Godvia Chocolatier shop on the lower level of the mall near the center courtyard. The store should open in late September, said Paul Trible III, the co-founder and CEO of Ledbury.

“Our thesis is that there’s a large portion of our customers who make trips out to Short Pump to do shopping and to be out there with their family, and so this store will give us better opportunity to re-engage with those folks,” Trible said. “But I think more importantly, Short Pump draws people from nearly 100-mile radius, and so there’s a lot of people who have never shopped with us. This gives us the chance to introduce ourselves to a whole new audience, outside of the core group of Richmond customers that come to the downtown shop.”

The company signed a one-year lease with the idea of extending it longer if sales are strong, he said.

The new store is opening at a time when Ledbury is evaluating its brick-and-mortar business.

Before the pandemic, Ledbury operated three retail stores – downtown Richmond, the Georgetown neighborhood of Washington and on Bleecker Street in New York City’s West Village – and had plans to open more.