MADRID — Mariano Puig, who served rework his relatives-owned Spanish perfume maker into an intercontinental vogue dwelling that encompasses the brand names Paco Rabanne, Nina Ricci, Carolina Herrera and Jean Paul Gaultier, died on April 13 in Barcelona. He was 93.
Puig, the organization that bears the loved ones identify, confirmed the dying.
As a member of the next era to operate the company, Mr. Puig substantially expanded its presence overseas, notably in the 1960s, when Puig opened places of work in the United States and struck an alliance with Mr. Rabanne, a Spanish style designer whose celeb status in Paris gave Puig better obtain to the French market place.
Puig inevitably took around Paco Rabanne and other big makes. A single of Mr. Puig’s five young children, Marc Puig, is the current chairman and chief govt of the firm, which was founded by Mariano Puig’s father, Antonio, in 1914.
Puig had revenues of about €2 billion, or $2.4 billion, in 2019. It is just one of the number of key fashion enterprises however less than the possession of its original relatives in a luxurious items sector dominated by conglomerates like Kering and LVMH Moët Hennessy Louis Vuitton.
Mariano Puig Planas was born in Barcelona on Dec. 8, 1927. His father originally imported and offered products and solutions and resources like rubber, perfumes and textbooks. His mother, Júlia Planas, was a homemaker.
In his youth, Mariano was a member of Spain’s h2o ski workforce and two times won the countrywide championships. He graduated in 1949 from the Chemical Institute of Sarrià in Barcelona and researched at the IESE Business University shortly just after it opened there in 1958 it is now one particular of the two top international enterprise schools based in Barcelona, alongside Esade.
Antonio Puig shed his company when, early in Earth War I, a German submarine sank a vessel carrying an uninsured shipload of his items. After beginning afresh, he launched the 1st lipstick manufactured in Spain, underneath the brand name identify Milady, in 1922.
Just after the Spanish Civil War of the 1930s, Antonio Puig consolidated his fragrance organization by marketing a lavender-scented eau de cologne named Agua Lavanda. Developed with a French perfumer, Segal, the cologne turned a significant seller in Spain.
From the 1950s, Antonio Puig progressively handed about regulate to his four sons and died in 1979. Mariano Puig joined the company while completing his scientific studies as a chemical engineer.
He was the second oldest son and the one particular most identified to grow the business overseas. “Spain was small and shut, and that built me think about what we preferred to do and be,” he claimed, according to an extract from a ebook that Puig printed to celebrate the company’s centenary.
Right now in Enterprise
Mr. Puig acquired the rights to distribute perfectly-identified foreign brand names in Spain at a time when the nation was beneath military dictatorship. With his spouse, María Guasch, he traveled to Los Angeles to sign a offer with Max Element to distribute its cosmetics in Spain.
Mr. Puig’s greatest coup was persuading Mr. Rabanne, the vogue designer, to diversify — to add perfumery to his strains of haute couture — and companion with Puig, which experienced only about 50 staff members at the time. Shortly right after agreeing to a fragrance joint enterprise in 1968, the two adult males ended up at evening meal when Mr. Rabanne sketched on a paper tablecloth the outline of the United Nations creating in New York. The drawing grew to become the structure for the bottle of their initial profitable fragrance, identified as Calandre. Puig at some point took around Mr. Rabanne’s full enterprise, like his style house.
Mr. Puig followed a very similar route in the 1980s with Carolina Herrera, the Venezuelan manner designer, who had acquired fame in New York. They introduced a perfume model together before Puig took about her trend home as well, in 1995.
Mr. Puig was main executive of the corporation right up until 1998 and then chairman of Exea, the keeping business by way of which his family controls Puig, for a different 5 decades.
He was a supporter of family company possession and aided discovered the Spanish Family members Business enterprise Institute in Barcelona. José Luis Blanco, its director normal, paid homage to Mr. Puig as a crucial participant in the overhaul of Spanish market, which experienced been remaining in tatters by the civil war and did not have the gain of restoration cash from the Marshall Approach right after World War II.
Along with a several other business enterprise leaders of his era, Mr. Puig “managed to transform this country from ruins into the contemporary and dynamic place that we have nowadays,” Mr. Blanco reported.
Alongside with his son Marc, Mr. Puig is survived by his spouse a brother, José María 4 other small children, Marian, Ana, Ton and Daniel and nine grandchildren.
As just one of the most popular small business tycoons of Barcelona, Mr. Puig aid finance various community arts foundations and museums as well as IESE.
He sought to steer obvious of politics, and he deplored the ten years-lengthy secessionist conflict in Catalonia, which reached a boiling issue in 2017, when the Catalan regional governing administration designed a failed attempt to declare an unbiased Catalan republic, with Barcelona as its funds.
In a letter revealed that yr in La Vanguardia, the Barcelona-based newspaper, Mr. Puig wrote: “I really feel extremely Catalan, I really feel quite Spanish, and I have deep like for my town. But not too long ago we have lived a contradiction that can only make me come to feel unfortunate.”