Miley Cyrus Fronts Campaign For New Gucci Perfume

Miley Cyrus is the latest star to be a part of the Gucci fragrance clan as the confront of its new fragrance, “Gucci Flora Attractive Gardenia Eau de Parfum.” While starring in the hottest Gucci Magnificence marketing campaign, the multi-platinum offering recording artist, songwriter and actor will show up in a established of illustrations or photos with the scent, as well as a video. When shot and directed by artist Petra Collins, it is Alessandro Michele, the brand’s Innovative Director and force powering the eau de parfum, who has taken more than the imaginative helm of the joy-fuelled marketing campaign.

The imaginative head of the luxury Italian vogue property, which is celebrating its 100th birthday this 12 months, described why he felt Cyrus, with her one of a kind personality, was the great in shape.

“Miley Cyrus is an artist with a spirit that is the two rock ‘n’ roll and eclectic at the identical time. I admire her and I imagine she will beautifully embody the new “Gucci Flora Beautiful Gardenia” fragrance and story,” he claimed.

An instance of her generation, Cyrus speaks reality to self-expression, optimism and authenticity. And with about 135 million followers on Instagram, her appointment as a Gucci Attractiveness ambassador will absolutely catch the attention of a a lot more assorted and younger next.

“It’s with contentment and honour I announce I am the facial area of “Gucci Flora Stunning Gardenia Eau de Parfum.” @gucci and I have felt like family for a long time in our collaborations which have usually revolved around lively colour, self-expression & unapologetic contradiction,” the 28-12 months-previous trailblazer shared on the social media system. “Being difficult in a tender natural environment or still in a chaotic minute. #FloraFantasy is remaining who you are. None of us are built with 1 component. We all have unique notes, some subtle and some bold. Just like Flora!”

The “Prisoner” and “Wrecking Ball” singer, who is renowned for her exclusive raspy voice, joins an outstanding team of superstars who have starred in Gucci fragrance campaigns. These include Harry Designs, Lana del Rey, Florence Welch and Jodie Turner-Smith.

The new Gucci Flora Magnificent Gardenia Eau de Parfum will be readily available from 30 July on gucci.com and from 1 August in picked Gucci outlets, vendors and perfumeries around the globe.