Even though there are virtually 60 fragrances in the Oscar de la Renta fragrance portfolio, with the very first courting back to 1977, Alibi, out now, marks a new route for the manner dwelling. Alibi is the 1st fragrance developed by resourceful directors Fernando Garcia and Laura Kim. Just take one particular glance at the sculptural glass bottle, and you’ll see that it was encouraged by the handbag of the very same title.
“Our vision for the Alibi fragrance was to convey the evolution of the Oscar de la Renta girl, and the duality of her fashionable femininity stylish and sensual nevertheless empowered,” claims Kim. “The globe evolves, and Oscar generally told us to evolve with it.” Notes incorporate mandarin, ginger blossom, vanilla orchid, musk, praline, and amberwood.
Supermodel Irina Shayk stars in the campaign, which was shot socially-distanced by Luigi & Iango at the Soho Grand Resort. “Irina has been equipped to seize the spirit of what we have begun to rediscover at Oscar,” says Garcia. “Her confidence, wit, and sensuality are matters we often felt impressed by and realized she was the excellent encapsulation of the new Oscar.”
Garcia states they met Shayk for the first time suitable in advance of the brand’s spring 2020 exhibit. “I had no notion how good we would get together once we achieved. Laura and my personalities are so similar to Irina’s in how we increase levity to every thing in our life,” Garcia tells BAZAAR.com. “It built great perception to have somebody who feels like us and who also embodies the new glance of our property to be the encounter of our new fragrance. It just felt like the ideal healthy and it is really hard to discover a person who embodies anything we are about.”
In the marketing campaign video clip beneath, Shayk is witnessed sauntering about the Soho Grand Hotel’s penthouse on the lookout glowy and beautiful ahead of adding, “no matter what comes about, I have my Alibi.”
Alibi—housed in a bottle formed just like its namesake handbag—is the most recent in a string of new designer scents that extra intently align a brand’s fragrances with its style. “Fragrance is a legitimate luxurious that will come at an obtainable price place. As this kind of, fragrance is a great way to introduce new shoppers to Oscar de la Renta. By linking the fragrance more exclusively to our manner and components collections, we provide the shopper a lot more totally into our environment. We hope and assume that all our goods will continue on to signify a cohesive ‘whole’ that will be appropriate to extra and extra women of all ages about the environment,” Alex Bolen, Oscar de la Renta’s Chief Govt OfficeR, tells BAZAAR.com.
What is actually additional, Bolen explained to WWD that two skincare collaborations are on the way from the brand, with coloration cosmetics and other beauty things in thing to consider as perfectly.
Oscar de la Renta Alibi eau de parfum, $78 for 1.7 oz, $98 for 3.4 oz, oscardelarenta.com. Store
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