CHINA (HAINAN). L’Oréal Travel Retail Asia Pacific and China Responsibility Free Group (CDFG) partnered a short while ago to open up a pop-up retail store devoted to Maison Margiela fragrances at the Sanya Intercontinental Obligation Free of charge Procuring Sophisticated in Haitang Bay, Hainan.
The pop-up, which opened on 1 July and ran for a single week, was inspired by the Maison’s Reproduction line, 1st launched in 2012, and in distinct by greatest-providing fragrance Sailing Working day.
A spectacular inauguration took position inside the CDFG function atrium at the helm of a custom-made ‘Replica’ sailboat in the presence of Maison Margiela Brand Ambassador for China, artist Chris Lee. She was joined by L’Oréal Travel Retail APAC Enterprise Progress Director Don Huang, CDFG Basic Manager of Fragrance and Cosmetics Section, Central Merchandising Division Grace Wang and CDFG Vice General Supervisor Xu Jiang Gao.
The keep provided people a sequence of immersive encounters. Between the highlights was an unique AR sensory fragrance place, using viewers on a 360-degree ‘replicated memory journey’ when finding their favorite Reproduction fragrances, either in a ‘discovery bar’ or by using the Maison Margiela on-line fragrance finder.
A ‘Sailing Day’ digital wall showcased some of the inauguration day’s highlights. With its distinctive brand name impression and design and style language, the pop-up attracted numerous KOLs who have been taken on a digitalised olfactory journey within just the store.
The inauguration celebration ongoing at Capella Sanya, wherever Lee was interviewed about her particular encounters in trend and fragrance. KOLs were being invited to be a part of an immersive brand name fragrance workshop at the vacation resort, followed by a sailing journey along the Sanya coastline, on 9 July.
“The Maison Margiela ‘Replica’ Sailing Working day party marked nonetheless another milestone for the brand’s quickly-increasing momentum in Asia Pacific,” said Ricardo Schmidt Diaz, Basic Manager of Maison Margiela Perfume Vacation Retail Asia Pacific. “We are very joyful with the reception at the function. With this, we are confident that the brand’s one of a kind proposition and its signature scents will keep on to win the hearts of travellers across Asia Pacific.”
“We are honoured to be a associate for this Maison Margiela Fragrance ‘Replica’ party, the largest at any time so far,” claimed China Duty Absolutely free Team Normal Manager of Fragrance and Cosmetics division, Central Merchandising Division Grace Wang.
“This collaboration aligns nicely with our method to meet up with the rising calls for of Hainan travellers and shoppers for artisanal fragrances, particularly kinds that are not just about the scent but also about evoking inner thoughts, which is the scenario of the ‘Replica’ selection. We’re extremely pleased to have witnessed good results and we hope to go forward with this profitable partnership.”
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