SEOUL, June 30 (Korea Bizwire) – The vogue business carries on to insist on working offline retailers regardless of a latest pattern that focuses on on-line use.
Handsome, a regional apparels brand, not too long ago opened the offline Handsome Dwelling in Busan’s Haeundae District, following merchants in Gwangju and Jeju, wherever people can obtain additional than 1,000 items manufactured by the firm.
On the web style mall Musinsa opened its 1st offline retail store Musinsa Conventional in Hongdae, western Seoul previous month.
Samsung C&T Corp., a building and trend unit of Samsung Team, also operates offline flagship Beaker shops in the Hannam and Cheongdam neighborhoods of Seoul.
LF, the attire affiliate of LG Team, operates Raum East, an offline retail outlet that sells all LF model items, in Seoul’s Gangnam District.
This seemingly backward craze in which the fashion business is going from the on the internet present to make offline retailers is centered on the advertising tactic that offline spaces will enable to attract shoppers.
Irrespective of whether readers to the stores acquire something or not, these brands can better link with shoppers by giving an offline system to consider out many outfits.
The style market thinks that in the prolonged operate, the offline retailers will assist to develop client loyalty and direct to better on-line product sales.
“It goes outside of very simple merchandising and product revenue to allow readers to physically encounter the brand’s values and tradition,” an formal at LF said.
Ashley Track ([email protected])