“Smelling this perfume quickly reminds me of my childhood summers in Greece,” claims the vogue designer on her hottest collaboration, the Bvlgari Omnia by Mary Katrantzou fragrance.
You know you have obtained a good issue going on when realise how effectively you get the job done with another person. That was accurately what fashion designer Mary Katrantzou and Mirreira Lopez Montoya, the MD of Bvlgari Add-ons felt when they 1st labored alongside one another for Katrantzou’s initial couture trend exhibit in Greece back in 2019. A friendship was cast, and Montoya later invited Katrantzou back to be element of Bvlgari’s “Serpenti: As a result of The Eyes Of” designer sequence.
This collaboration later progressed to Katrantzou developing her quite initial fragrance, and for Bvlgari nonetheless. The Bvlgari Omnia by Mary Katrantzou fragrance showcases how the Greek designer lends her signature touch to a person of Bvlgari’s legendary fragrances — exuberant, joyful, and bold.
By natural means, what could scent far more joyful than flowers? The Bvlgari Omnia by Mary Katrantzou is a floral fragrance with a lively cocktail of mandarin, gardenia accord, and fig leaf notes. At the heart of the fragrance is Gardenia, Katrantzou’s favorite flower, which Master Perfumer Alberto Morillas has blended with mandarin and fig leaves for a contact of luminosity and freshness. The ensuing scent is a single that is altogether explosive and flashy, just like its dazzling rainbow flacon.
To locate out far more about her function in producing Bvlgari Omnia by Mary Katrantzou, we spoke to Katrantzou herself on her inspiration, the difficulties she confronted in developing a perfume for the initially time, and how she feels when smelling the fragrance for the extremely very first time.
What had been your 1st ideas when you were being asked to reinterpret the Omnia fragrance in your personal way?
I hadn’t explored the world of fragrance ahead of, so it was an remarkable challenge. Studying the earth of Omnia and its fantastic colors, I wanted to obtain inspiration in the rainbow as a symbol of positivity and inclusion. My intention was to use colour as a wellness software and make a fragrance that is uplifting and joyful. This collaboration made me think even a lot more that creative imagination is a drive for great. A way to infuse optimism into our lifetime. With it remaining an unsure time for most folks, I actually wished to be in a position to influence favourable transform by lifting our spirit.
What had been the to start with design factors that you wanted to inject into the Omnia fragrance?
Drawing on a vibrant color palette, I was psyched to re-invent OMNIA’s legendary infinity-shaped bottle. I re-imagined the Omnia bottle as a vase keeping a bouquet of flowers, agent of all the diverse notes made use of in the scent – visually telling the tale of the fragrance alone.
This is the 1st fragrance you have developed — what was your artistic process like in enterprise this new problem?
When there is a sturdy inventive relationship in between brand names, it makes it possible for you the liberty to seriously take a look at your imagination and creatively obstacle yourself. Our whole collaboration was unorthodox as it happened in the middle of the pandemic. I experienced only fulfilled with Grasp Perfumer Alberto Morillas once in London right before the lockdown and all through this time we described the direction of the scent. We talked about my childhood memories, my favourite smells and discussed my initial transient: to distill the rainbow into a scent. Performing every little thing completely remotely, I consider you consider most conclusions on intuition and fragrance by mother nature is quite particular. It truly heightened all our other senses that guided all the conclusions around this collaboration.
Why did you determine on a floral perfume?
I believe that getting pleasure in the elegance of character and engaging in non secular pursuits is extra crucial now, than at any time before. This is why the uplifting scent of bouquets became a person of the foundations to make this fragrance. To me, one particular of life’s purest pleasures is the smell of an unforgettable bloom.
What are your to start with views when smelling this perfume?
Smelling this fragrance instantaneously reminds me of my childhood summers in Greece. When I was young, there was a lovely gardenia tree in the backyard garden. My mother normally used to slice refreshing gardenia blooms and spot them on my bedside desk. It was the very first scent I woke up to, and the previous scent before I fell asleep.
What do you want individuals to come to feel when they see, contact, and odor this fragrance that you have intended?
As a creator, my hope is that through purposeful layout, we can make the planet a very little bit a lot more beautiful and joyous. I wished to convey this information of optimism and hope girls expertise an uplifting strength when they dress in our fragrance and discover its distinctive layers. I hope our addition to the Omnia household brings pleasure to females and settles like a memory into their soul.
(All images: Bvlgari)
This story very first appeared on Way of life Asia Kuala Lumpur.