“Smelling this fragrance right away reminds me of my childhood summers in Greece,” states the trend designer on her hottest collaboration, the Bvlgari Omnia by Mary Katrantzou fragrance.
You know you have bought a good point heading on when realise how nicely you do the job with another person. That was just what fashion designer Mary Katrantzou and Mirreira Lopez Montoya, the MD of Bvlgari Extras felt when they first worked with each other for Katrantzou’s very first couture style show in Greece back in 2019. A friendship was cast, and Montoya afterwards invited Katrantzou back again to be portion of Bvlgari’s “Serpenti: By way of The Eyes Of” designer sequence.
This collaboration later progressed to Katrantzou generating her very initial fragrance, and for Bvlgari however. The Bvlgari Omnia by Mary Katrantzou fragrance showcases how the Greek designer lends her signature touch to 1 of Bvlgari’s legendary fragrances — exuberant, joyful, and daring.
By natural means, what could smell additional joyful than flowers? The Bvlgari Omnia by Mary Katrantzou is a floral fragrance with a lively cocktail of mandarin, gardenia accord, and fig leaf notes. At the coronary heart of the fragrance is Gardenia, Katrantzou’s favorite flower, which Learn Perfumer Alberto Morillas has blended with mandarin and fig leaves for a touch of luminosity and freshness. The resulting scent is one particular that is altogether explosive and flashy, just like its dazzling rainbow flacon.
To obtain out much more about her role in developing Bvlgari Omnia by Mary Katrantzou, we spoke to Katrantzou herself on her inspiration, the issues she confronted in developing a fragrance for the to start with time, and how she feels when smelling the fragrance for the quite first time.
What were your initial feelings when you have been asked to reinterpret the Omnia fragrance in your have way?
I hadn’t explored the world of fragrance right before, so it was an interesting obstacle. Researching the globe of Omnia and its fantastic colors, I wanted to locate inspiration in the rainbow as a symbol of positivity and inclusion. My intention was to use colour as a wellness instrument and build a fragrance that is uplifting and joyful. This collaboration manufactured me feel even additional that creativeness is a drive for great. A way to infuse optimism into our life. With it staying an uncertain time for most men and women, I definitely required to be equipped to affect positive improve by lifting our spirit.
What were the 1st design elements that you required to inject into the Omnia fragrance?
Drawing on a lively color palette, I was excited to re-invent OMNIA’s legendary infinity-formed bottle. I re-imagined the Omnia bottle as a vase keeping a bouquet of bouquets, agent of all the distinctive notes utilised in the scent – visually telling the story of the fragrance by itself.
This is the very first fragrance you have made — what was your inventive procedure like in endeavor this new obstacle?
When there is a strong resourceful marriage amongst makes, it lets you the freedom to actually discover your creativeness and creatively problem you. Our total collaboration was unorthodox as it occurred in the center of the pandemic. I had only fulfilled with Grasp Perfumer Alberto Morillas after in London prior to the lockdown and throughout this time we outlined the way of the scent. We talked about my childhood memories, my favourite smells and talked about my original quick: to distill the rainbow into a scent. Executing everything entirely remotely, I imagine you just take most decisions on intuition and fragrance by character is extremely private. It seriously heightened all our other senses that guided all the conclusions all around this collaboration.
Why did you determine on a floral fragrance?
I believe that taking satisfaction in the natural beauty of nature and engaging in spiritual pursuits is far more crucial now, than ever just before. This is why the uplifting scent of bouquets turned just one of the foundations to develop this fragrance. To me, a single of life’s purest pleasures is the odor of an unforgettable bloom.
What are your first feelings when smelling this fragrance?
Smelling this perfume right away reminds me of my childhood summers in Greece. When I was more youthful, there was a wonderful gardenia tree in the backyard. My mother generally applied to cut refreshing gardenia blooms and spot them on my bedside table. It was the first scent I woke up to, and the previous scent in advance of I fell asleep.
What do you want persons to experience when they see, contact, and odor this fragrance that you’ve designed?
As a creator, my hope is that by means of purposeful style and design, we can make the earth a minimal little bit additional wonderful and joyous. I wished to express this information of optimism and hope girls working experience an uplifting power when they dress in our fragrance and learn its distinctive levels. I hope our addition to the Omnia family delivers pleasure to women and settles like a memory into their soul.
(All photos: Bvlgari)
This story 1st appeared in Life-style Asia Kuala Lumpur.