June 15, 2024


Youth trendy style

Believe that It: Founder of IT Cosmetics bought her begin at KNDU/KNDO | Information

Jamie Kern Lima revolutionized the magnificence field when she created IT Cosmetics. Before launching her billion-dollar organization, she commenced her career at KNDU/KNDO.

Jamie at the desk solo

Jamie grew up in the Seattle place and attended Washington Condition University. After graduating, she followed her gut to turn out to be a journalist and landed a career as the Early morning Anchor of Wake Up Northwest.

Jamie on Northwest Today

Jamie Kern Lima and her Co-Anchor, Jay Frank, on the set of KNDU/KNDO’s Northwest Nowadays.

“Operating there… I loved it, loved it,” Jamie states. “It truly is just these a stunning community… the total Tri-Cities location and Yakima as nicely. You go out and everyone just connects… I come to feel like absolutely everyone cares about every other there, and which is possibly my most loved memory. I acquired extremely blessed to have that job, but I poured my heart and soul into it!”


Very little did Jamie know, her original calling to the Tv set Information enterprise would in the long run lead to her life’s get the job done.

All through her time at the anchor desk, Jamie created a hereditary pores and skin issue identified as rosacea. She tried out practically every single make-up on the sector, but practically nothing could halt the redness from coming through on-air. Which is when she established out to develop goods of her own.

IT Cosmetics

Jamie developed IT Cosmetics out of her residing place, at some point expanding it into the #1 luxurious make-up manufacturer in the nation.

“Had I listened to all of my possess self-question or all the men and women that did not imagine in me together the way, specially when building IT Cosmetics, it never would’ve turn into what it is now,” Jamie says.


She climbed her way to the prime of the natural beauty business and wound up providing her firm to L’Oréal for 1.2 billion pounds.

From the Early morning Anchor at KNDU/KNDO, to the initially feminine CEO in L’Oréal’s 100-yr history, every single component of the journey has shaped her into the female she is today.

Northwest Today Team

Jamie Kern Lima poses with the crew of Northwest Currently for a image taken for a getaway card in 2006.

“I’m honored for that to have been aspect of my life… for all of the viewers there, for us to have experienced that encounter together,” Jamie suggests.