Cosmetics model Blue Heaven Cosmetics has released an integrated promoting campaign conceived by Lowe Lintas Bangalore, aiming to construct a connect with its goal team and tries to re-body the make-up group.
For over 4 many years, Blue Heaven Cosmetics has been in the decorative cosmetics space with the intent to make manner accessible to the Indian masses. To break the muddle, Blue Heaven Cosmetics has positioned by itself as a model that associates its end users in the course of the each day times of their lives — and not just reserved for those special moments.
Amit Chopra, CEO and MD, Blue Heaven Cosmetics, said, “Over the previous 45 many years, Blue Heaven has enabled Indian ladies to categorical their splendor by way of its vary of make-up merchandise. Right now, makeup is a lot more than an occasional phenomenon, and Indian girls are celebrating their magnificence in every day micro times. Our new campaign, ‘O Beauty Beauty!’, is an ode to these attractive females who make the most of their each day lifestyle. Lowe Lintas understood the pulse of our customers and assisted us hook up improved with them. We think that the new campaign will enable us provide not just a great advertisement but efficient company final results.”
Lowe Lintas has conceptualised a moment-extensive film that fantastically provides out the brand’s proposition — Do not overlook any prospect to convey your gorgeous self. The movie is rooted in the perception that even although every single working day may appear to be unexciting or predictable, it is loaded with likely that each instant can be an chance to specific oneself to the fullest. A spirited piece of new music elegantly complements the film as it subtly connects with its consumers.
Puneet Kapoor, Regional Imaginative Officer, Lowe Lintas, said, “Blue Heaven makes terrific contemporary make-up alternatives obtainable to every girl across India. This movie is an ode to the thousands and thousands of uncrowned and unsung attractiveness queens uncovered in each individual locality and pin-code of the state. It celebrates the expression of the most spirited everyday moments in their life, as if there were being a grand, non-prevent make-up party going on across the nation every single working day, whose proof can be located in the 15 seconds of fame enjoying on insta-reels (earlier TikTok) generation.”
The integrated marketing campaign is by now are living throughout television, electronic and radio.
Creative: Puneet Kapoor, Shiv Parameswaran, Deepesh Rajani, Richa Jain, Bobby Thomas
Account Administration: Sonali Khanna, Varghese John
Planning: Kishore Subramanian, Easo John, Namrata Sukumar
Creation: Onions Artistic Media Pvt., Ltd. (Director: Veneet Raj Bagga)