Blue Heaven reframes make-up category with ‘O Elegance Natural beauty!’ marketing campaign

Blue Heaven Cosmetics has not too long ago produced an advertising and marketing marketing campaign. The integrated campaign, conceived by Lowe Lintas Bangalore, aims to create a connect with its target group and makes an attempt to re-frame the make-up classification.

For about four many years, Blue Heaven Cosmetics has been revolutionising the decorative cosmetics place and has led the charge to make style accessible to the Indian masses. Makes in this class generally try out pleasing to the glamorous facet of persons. To crack the muddle, Blue Heaven Cosmetics has positioned by itself as a brand that partners its consumers in the course of the day-to-day moments of their life – and not just reserved for individuals special times.

Speaking about the campaign, Amit Chopra, CEO & MD, Blue Heaven Cosmetics explained: “Over the last 45 many years Blue Heaven has enabled Indian females to convey their beauty by way of its assortment of makeup goods. These days, make-up is more than an occasional phenomenon, and Indian women are celebrating their natural beauty in daily micro times. Our new campaign, “O Elegance Natural beauty!”, is an ode to these stunning girls who make the most of their day to day existence. Lowe Lintas comprehended the pulse of our consumers and aided us hook up much better with them. We imagine that the new marketing campaign will assistance us provide not just a terrific advertisement but efficient small business outcomes.”

Lowe Lintas has conceptualised a moment-very long film that superbly delivers out the brand’s proposition – Never miss out on any chance to categorical your gorgeous self. The movie is rooted in the insight that even even though each and every working day may well look uninteresting or predictable, it is loaded with prospective that each and every second can be an chance to express oneself to the fullest. A spirited piece of music elegantly enhances the film as it subtly connects with its people.

Chatting about the campaign, Puneet Kapoor, Regional Imaginative Officer, Lowe Lintas said: “Blue Heaven would make terrific contemporary make-up solutions available to every lady throughout India. This movie is an ode to the millions of uncrowned and unsung attractiveness queens observed in each individual locality and pin-code of the region. It celebrates the expression of the most spirited everyday times in their lives, as if there have been a grand, non-end makeup get together taking place across the nation every single day, whose proof can be located in the 15 seconds of fame playing on insta-reels (previously tik-tok) generation.”

The integrated marketing campaign is by now reside throughout Tv, digital and radio.

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