Women of all ages with most cancers normally get to the position of no lengthier recognizing them selves in the mirror. Blackwood has expressed that she feels self-mindful, building it challenging to participate in with her children, embrace her partner, or go out in public, and a lot of women of all ages going through cancer treatment options express equivalent sentiments. LGFB workshops support ladies discover strategies to manage the overall look-linked facet effects of most cancers cure with skincare, cosmetics, wigs, scarf-tying procedures, breast forms and clothes, and a lot more. Extra than make-up, the workshops support them regain self-self esteem, self-expression, identity, and a perception of normalcy, and develop relationship with other females experiencing very similar troubles. As a make-up artist, Blackwood believes in the artistry of expressing oneself via make-up. “Makeup can provide again a perception of oneself as well as just a feeling of normality. Even a little something as uncomplicated as applying lipstick can be temper lifting.”
“We have proudly partnered with LGFB due to the fact 2014 to aid females really feel like themselves once again” Ann-Marie Cicuttini, Small business Unit Director of Burt’s Bees.
“Provided how most cancers can rob a girl of her perception of self, it is very impactful when splendor brands guidance Search Great Feel Better’s mission. By sharing Jodi-Ann Blackwood’s tale, this marketing campaign powerfully illustrates the common experience of not recognizing you although going through therapy and how straightforward functions of self-treatment can assist elevate a woman’s spirit and emotional nicely-being,” Dee Diaz, President and CEO, LGFB.
The Burt’s Bees marketing campaign sheds light-weight on this lived encounter. It aims to subvert standard elegance marketing and advertising by doing work backwards through the journey of a lady with most cancers putting on makeup. By relocating backwards, we’re equipped to connect how cancer is capable of stripping women of all ages of their identities, whilst displaying how magnificence can support women consider them back again.
“The reason of this video is to display the electric power of natural beauty and makeup in restoring self-self confidence for ladies facing most cancers. The reverse time lapse illustrates the reduction of identification many of these gals expertise but finishes in real time to demonstrate how Seem Great Experience Greater assists women reclaim some perception of normalcy,” said Natalie TomYew, Vice President, DentsuMcgarryBowen.
Be sure to see the marketing campaign online video and ad artistic for reference through this hyperlink.
Interviews are obtainable with:
- Jodi-Ann Blackwood, the face of the campaign
- Dee Diaz, President & CEO of LGFB
- Ann-Marie Cicuttini, Enterprise Device Director at Burt’s Bees
- Natalie TomYew, Vice President at DentsuMcgarryBowen
ABOUT BURT’S BEES:
Burt’s Bees has been giving purely natural private care and magnificence care items for in excess of 30 a long time. From a beekeeper’s backyard in Maine to the major edge of pure, Burt’s Bees has usually been an authentically organic and sustainable brand. Formulated without petrolatum, phthalates, parabens or sodium lauryl sulfate. Never tested on animals.
Glimpse Very good Feel Improved is Canada’s only nationwide charitable application focused to encouraging ladies manage the physical appearance-associated effects of most cancers and its treatment method. At the coronary heart of the plan are 4 complimentary on-line workshops which provide essential information and facts and guidance on Skincare and Cosmetics, Wigs & Hair Alternatives, Breast Kinds & Garments as effectively a committed workshop for teenagers. Led by expert volunteers, in a smaller group location, the workshops offer a supportive and welcoming atmosphere. This very important programming in supportive care encourages good mental health and fitness and nicely-remaining. Women struggling with cancer are welcome to sign up for all or just one on the web workshop at lgfb.ca or by phone or 1-800-914-5665.
Source Burt’s Bees Canada
For more details: Lauren Mugford, [email protected]