Chanel is shopping for up more jasmine fields to make sure it can source flowers for its legendary No. 5 perfume

• Chanel purchased more jasmine fields in southern France to safe the crucial component in its No. 5 fragrance.

• In accordance to Reuters, the luxury brand name is cautious of disappearing flower crops made use of in its 100-12 months outdated fragrance.

• The generation of each individual bottle of Chanel No. 5 demands 1,000 jasmine flowers.

• Visit Insider’s homepage for much more stories.

Chanel obtained much more land in southern France to safe provides of jasmine, the critical ingredient it desires to develop the iconic No. 5 perfume, Reuters noted.

According to Reuters, the luxurious style huge purchased the further flower fields in Grasse, France, simply because it is anxious the crops made use of in its greatest-advertising fragrance are disappearing. Grasse is acknowledged as the perfume capital of the planet.

Chanel purchased an further 10 hectares (100,000 square meters) of land, adding to the 20 hectares it previously takes advantage of in a partnership with the Mul household, a now-iconic relatives farm in Grasse that the luxury corporation entered into a deal with in the late 1980s, stated Reuters.

In accordance to the IrishTimes, just about every bottle of Chanel No. 5 employs 1,000 jasmine flowers from the Mul farm. The head of the farm said that functions had been not extremely affected by the COVID-19 pandemic, for the reason that pickers were being equipped to function outside.

2021 marks the 100th 12 months given that Chanel initially developed its No. 5 fragrance.

Study the initial article on Insider