


Mumbai, Maharashtra, India:
House of Anita Dongre launches its signature fragrances that determine the spirit of the AND and Global Desi women of all ages. An endeavour carried out with the abilities of Ajmal Perfumes, a homegrown perfumery model with a abundant heritage obtained as a result of 70 several years of encounter.


The brands and Ajmal group have co-produced the fragrance traces by substantial suggestions from in excess of 600 loyal consumers of the models. The two makes despatched out 8 sample fragrances to their outlets located across India for prospects to practical experience. The perfume bouquet that arrived to be the brands’ signature scents have been the types that shoppers constantly picked as the best out of the thoroughly-curated samples. The scents define the ethos of the two manufacturers: AND reflecting the fiercely unbiased and self-confident persona and Worldwide Desi imbibing notes of wanderlust and artistic whimsy.


“AND and World-wide Desi have constantly aimed at making style that is accessible, empowering, and inclusive for the evolving Indian lady. To develop one of a kind and top quality fragrances, a partnership with a sector leader like Ajmal Perfumes is a further move in that direction,” says Anita Dongre, Chief Imaginative Officer, Residence of Anita Dongre.


Commenting on the collaboration, Abdulla Ajmal, Business Mentor and Perfumist, Ajmal & Sons – India, states, “We are the only farm-to-fragrance fragrance house in the planet with some of the uncooked supplies and components grown in our quite own plantations. This is for the reason that we are growers first. We respect craftsmanship. We have more than 7 a long time of working experience in crafting signature fragrances for some of the biggest fragrance residences, all over the world. With the House of Anita Dongre collaboration, we wanted to produce a specific line of fine fragrances tailored-to-perfection for Indian sensibilities. We delved into the universe of olfactory elements that is acquainted and comforting to the Indian tastes, and together with that, pushed by the comments from AND & World wide Desi individuals, we experimented with the experimented with-n-examined basic fragrance pyramids to generate a line spanning in excess of 16 aromatic compositions that is customized-to-perfection to evoke your recollections and feelings.”


Kavindra Mishra, Running Director, Dwelling of Anita Dongre suggests, “AND and World wide Desi are exceptionally customer centric brands that have set up them selves as home names more than a period of time. As manufacturers led by innovation, we have been on the lookout for the upcoming purchaser working experience that would elevate our offerings. It was then that we decided to associate with Ajmal Perfumes that shared the similar values as ours constructed on a robust DNA, heritage, and legacy.”



Elaborating on the retail system Saurav Bhattacharya, President – Operations, Ajmal & Sons – NHA Division, India, suggests, “This collaboration makes it possible for us to introduce higher high quality fragrances at an available rate stage with complete command above quality that demonstrates in the remaining products. The Overall body Mist is an intriguing classification priced quite attractively to serve as an invitation for probable and aspiring AND and World-wide Desi consumers to enter the perfumery section. With high quality and pricing as the critical elements, the co-models will give 28 unique products across EDP and System Mist classes, which will retail throughout on the internet and offline channels. For on the web, the goal is to launch the solution on top e-commerce platforms, and for offline, the manufacturer programs to grow the company to 500+ doors, which include things like AND and Worldwide Desi unique brand shops, clothing Multi-manufacturer stores, splendor suppliers, and Ajmal owned shops.”



AND FRAGRANCES crafted by AJMAL
AND Fragrances are made to attraction to very well-travelled, fiercely independent, self-assured ladies who are drawn to fluid silhouettes, delicate colours & botanical elements. In tune to the clothes, these fragile floral fragrances are designed to be glamorous nonetheless comfortable. Cheerful, Intimate, Carefree & Enigmatic – the fragrances are impressed by the quite a few shades of the AND woman. The array contains of 4 Eau De Parfums and 4 Fragrance Mists.


Value Details: EDP: 100 ml is for INR 1800 50ml is for INR 1200 | System Mists: 200 ml is for INR 400


World wide DESI FRAGRANCES crafted by AJMAL
International Desi fragrances, comprising of 4 Eau De Parfums and 4 Fragrance Mists that seize the absolutely free-spirited, alluring, mystical and independent essence of the World wide Desi Woman. A tribute to her creative expression, just about every fragrance from the Worldwide Desi assortment, is mindfully produced to cast an olfactory spell that conjures up impressions of the wonderland that exists in her heart and soul, a location from the place she derives her grit and charisma.


Cost Factors: EDP: 100 ml is for INR 1600 50ml is for INR 1000 | Human body Mists: 200 ml is for INR 350


The fragrances are out there throughout India in all AND & World Desi exceptional outlets, model web-sites www.andindia.com, www.globaldesi.in, in.ajmalperfume.com, and 3rd social gathering e-commerce platforms along with Section Shops.


Worldwide Desi is an India-encouraged young, colourful, boho chic brand with world wide attractiveness. Any female wherever in the planet she may perhaps be – who enjoys, life and breathes the vibrancy of India prints and influences will find a minor bit of herself in this label.
About AND
AND can make up-to-the-moment world wide types for the up to date Indian woman. It is India’s exclusive western have on label that caters to the sensibilities of the go-getter Indian woman. AND understands her feeling of style, ease and comfort, and self with equal ease.


About Ajmal Perfumes
At Ajmal Perfumes, the art of perfumery is crafted into a science of everlasting memories by their fragrances. Ajmal stands robust as a corporate entity with a large portfolio of above 300 of the finest and most fascinating fragrances. The model has a solid retail existence with over 240+ exceptional retail retailers across the GCC and the environment. Ajmal also has a presence on the worldwide front at the moment exporting to 45+ countries across the globe and with an distinctive presence by decide on 30 international Obligation-Free areas and Intercontinental Airlines.
In India, Ajmal Perfumes is accessible at 3000 Points Of Sale throughout a mix of channels which includes of Fashionable Trade, E-commerce, Common Trade, Multi Model Outlets and Owned Retail. Ajmal Perfumes are now readily available at pick out outlets in Customers End, Dabur NewU, Parcos, Olfactive, Jade Blue, Wellness Permanently amongst other individuals. In e-commerce, Ajmal is current across somewhere around 40 internet sites where by Ajmal is 1 of the most important solitary-brand name perfumery residence.


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Etienne Marques, +91-9920243354
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