September 26, 2022


Youth trendy style

Gucci marks 100 years with exhibit on Michele code-breaking

FLORENCE, Italy (AP) — Alessandro Michele has radically shifted Gucci codes and challenged manner norms in his 6½ decades as imaginative director of the manufacturer founded by Guccio Gucci as a vacation bag firm in Florence 100 years back.

To mark the centenary, Michele has curated an exhibition in the Gucci Garden gallery, on Florence’s Piazza della Signoria, that underlines some watershed moments in his era. Individuals consist of an promoting marketing campaign for fragrance showcasing a transgender model, an all-Black cast for the pre-Slide 2017 campaign and a lipstick campaign featuring everyday faces in all their imperfections.

The exhibition will be reproduced in 7 towns, such as Shanghai, Tokyo, Sydney and Seoul.

The 48-yr-outdated designer credited CEO Marco Bizzarri, who tapped an unfamiliar Michele from the Gucci design crew to consider about as creative director in January 2015, with letting him leeway to go past the regular schemes driving the luxury small business model.

“No 1 would have wished, we can say it, a transexual in the earth of beauty,” Michele instructed reporters Thursday in Florence.