Just a handful of years ago, Aishetu Dozie, founder of lipstick manufacturer Bossy Cosmetics, received the “best undesirable news” of her existence. Pursuing a virtually 20-year job as a finance government, the investment decision banker-turned-splendor entrepreneur was identified with substantial blood tension and encouraged by her doctor to get it underneath management. By building some drastic everyday living changes, that is specifically what she did. “It emboldened me to make some rather challenging decisions and the initially was to quit my occupation and move to sunny California in the hopes of eventually owning the courage to live at the intersection of my reason [igniting confidence in women] and passion [creativity through beauty],” Dozie tells TZR. Finally, whatsoever she was heading to do following, Dozie understood it would involve working with and supporting formidable ladies.
Dozie also preferred to be her personal boss. “Or a superior way to say that is that I preferred to structure my possess tradition in a exceptional organization from scratch,” she describes. “I truly felt like the dialogue about self confidence-creating for ladies in the office was not truly going on with the actual females who desired it at the most intimate and granular amount.” From these ideas, a lightbulb minute transpired. “I experienced an plan that if somebody reliable you adequate to obtain a natural beauty products from you, you could get started to develop a connection with her that goes much outside of her appears to be.” As it turns out, this belief is what drove Dozie to commence her career in the beauty marketplace and the subsequent development of Bossy Cosmetics.
Officially released in March 2019, the brand has turn out to be identified more than the previous few of years for its hugely pigmented lip products and solutions (although it does have a sought-soon after eyeshadow palette, far too!). The label’s lineup features just about every single lip system you can believe of: liquid lipsticks, matte lipsticks, lip liners, glosses, and the latest addition to the spouse and children, bullet lipsticks.
But it’s Bossy’s philosophy which is genuinely building waves. The label has dedicated itself to igniting confidence in formidable ladies as a result of significant-good quality cosmetics, topical social media content, as effectively as job-setting up companies. “We empower her [Bossy’s clientele] to appear, come to feel, and do very good in the planet,” Dozie states. “It’s very important to develop a manufacturer that is clearly differentiated so that the purchaser — we contact her Boss — understands and feels the price that you deliver to her make-up bag and her existence.”
The aforementioned expert services at Bossy Cosmetics are just a person way the labels aims to differentiate alone from the other big players in the natural beauty sector. “Last 12 months, when we developed the company providing identified as Beauty Meets Knowledge, we realized we ended up seriously leaning into our goal,” Dozie clarifies. With this initiative, if you invest in about $50 of items, you’re qualified to receive a complimentary hour of coaching from skilled experts in a selection of fields sourced by way of a spouse organization. “The locations of assistance can vary from how to start off a business enterprise, to community relations, to how to produce a pitch, to how to write a resume, lawful, and beyond,” the founder claims. “We wanted to make our manufacturer promise more robust and more powerful, and which is what Splendor Fulfills Knowledge does.”
On major of its Splendor Satisfies Knowledge services, Dozie provides, “as a manufacturer, a share of our buys go towards funding three international nonprofits [Girls Inc of St. Louis, Women at Risk Foundation in Nigeria, and Women’s Link Worldwide] that generate vital advocacy function for the most vulnerable ladies and girls in our society.” This is an integral part of Bossy Cosmetics’ DNA, and the founder says it functions as an “Indulge and Give Back” handshake due to the fact she is aware its shoppers are socially acutely aware about their expending.
If you follow Bossy Cosmetics on Instagram, you’ve in all probability seen the model tends to go dwell generally. “We carry out myriad IG dwell conversations with girls assumed leaders throughout academia, layout, entrepreneurship, motherhood, domestic violence, intercourse trafficking, and other topical concerns for today’s present day girl,” Dozie describes. In the course of these live sessions, the founder suggests the brand’s community arrives alongside one another to have interaction, mirror, and expand.
And let’s not forget about about the make-up. As for its extremely-well-known lipsticks, Dozie says Bossy’s prospects are drawn to the brand’s nude and extremely-vivid hues. “Our most well-liked shades are our reds — Ruby, Religion, Unstoppable, and Ambitious,” she suggests. At the time the climate gets warmer, the founder notices the brand’s brighter colours this kind of as Bravery, Siren, Courage, and Inspiring to rise in recognition. “In terms of nudes, as you know, nude is not one coloration since we are all distinct hues,” Dozie states. “We have found Hustle, Captivating, Flirt, and Ritzy to be our most effective-marketing nudes!”
When it arrives to elements, its most recent bullet lipsticks are produced with vitamin E and African watermelon seed oil. “We ended up truly targeted on producing a matte lipstick that was emollient and hydrating so that it stayed on, but felt creamy,” Dozie describes. “It just introduced and the opinions has been awesome so much!”
In addition to its lip classification, the California-primarily based label has its Design and style, Meet Compound eyeshadow palette, which Dozie says has outsold every single one lipstick the manufacturer has ever released. “The initial operate offered out in two weeks and we had to hold out a few months to restock it!” The palette consists of 9 shades that consist of a mixture of glitters and mattes. “The shades are resplendent, and they changeover well from day to nightwear.”
Down the street, Dozie suggests she would like Bossy Cosmetics to have products and solutions across each category, and is currently wanting forward to the day when the manufacturer ventures into the skin treatment and fragrance markets. “My aim is to make a world wide brand name throughout a strong omnichannel presence meeting our shopper exactly where she lives and stores most straightforward,” the founder describes.
Itching to try out the label for you? Under, store some of the brand’s finest-selling solutions as well as its beloved eyeshadow palette.
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