June 15, 2024


Youth trendy style

Loewe’s New Fragrance Challenge Is The Fragrance Equal Of A Walk In The Woods

We’ve turn into significantly immersed in nature this yr – getting outside for some clean air has broken up the stale monotony of sitting down in the same four partitions for what feels like an eternity. We’re extra informed than at any time that character – down to our houseplants – is calming, and has the capacity to deliver us back to ourselves. Which is just 1 rationale why Loewe’s new Botanical Rainbow fragrance undertaking arrives at an excellent time.

Comprising myriad lovely fragrances, the line is developed to uplift our senses by connecting the two our inner and outer worlds to nature. These scents are, as the model puts it, an “embrace of botanical artwork and human nature,” and acquire it from us, they are confirmed to brighten your working day. 

© Tyler Mitchell for LOEWE.

Each individual of the 28 scents falls into 1 of 6 family members (Agua, Aire, Aura, Escencia, 7 and Pour Homme), all of which stand for a particular side of the Spanish vogue property. Standouts include the Solo Esencial, a refreshing (and attractive) spicy scent the Aire Sutileza, a entertaining, flirty amount with a fruity complete and the citrusy Agua, which is the scent to test if you are yearning for a holiday (be a part of the club). Housed in a joyful rainbow of perfume bottles – from lemon yellow to midnight blue – it is the kind of line you want purely to elevate your dressing table.

© Tyler Mitchell for LOEWE.

The earthy marketing campaign photographs, for which Jonathan Anderson collaborated with photographer Tyler Mitchell, are just as quick on the eye as the packaging. “It’s usually a enjoyment collaborating with Jonathan Anderson to generate new worlds,” Mitchell tells Vogue. “With this campaign we were being encouraged by a selected softness, an intimacy and a extremely sensory method to earning visuals. We wished anything from the florals, to the styling, and the lights to be in line with what it feels like to practical experience these fragrances.” 

Extra from British Vogue: