July 12, 2024


Youth trendy style

Magnificence Hive Magnificence Offer opens spot in downtown South Bend | Sector Basket

Magnificence Hive Magnificence Offer opens spot in downtown South Bend | Sector Basket

Magnificence Hive Magnificence Offer opens spot in downtown South Bend | Sector Basket

Willie Dearing was worn out of the attractiveness source store choices in the region. For years, she noticed that the personable touch that she and other Black girls wanted when shopping for wigs and hair products was merely not there.

“They have everything you would want to glimpse for in a attractiveness provide retail outlet, but they have no personalized comprehension of what they are providing,” Dearing mentioned. “The people today who have the hair stores or promote wigs to Black ladies, they have cosmetics and items that gals dress in, but they are all men.”

So she commenced to discuss with spouse and children and close friends about no matter if they would guidance a business owned and operated by a Black lady and stated she bought an overwhelmingly positive reaction. As a female in her early 60s, she reported she has by now had a profession and is now attending Indiana University South Bend and using poetry courses. But this appeared to be a new experience and 1 she ever more fell in like with.

“The imagined just overwhelmed me and stored coming to me that ‘you have to have to open up a attractiveness provide retailer,’” she claimed.

Dearing will host a grand opening for Magnificence Hive Beauty Supply at 217 S. Michigan St. in downtown South Bend this Saturday. Her retail outlet, total with a assortment of wigs and hair solutions, will be in the very same building as The Pigeon and The Hen Pottery, but will be positioned on the second ground of the developing. Prospects will have to navigate by way of hallways and upstairs to uncover the modest retail rooms, and Dearing admits it’s a bit of an inconvenience, but she has indications directing visitors.

“Hopefully, I’ll be below a yr or two and then I can get my own storefront,” she stated.

Inside of just one place are neatly stacked and structured hair solutions, these types of as moisturizing shampoos, conditioner, braiding gels and hairspray. Future door are a range of wigs that vary in shade, texture, length and styling.

To make guaranteed clients get the proper wig and ideal practical experience, Dearing stated, she starts by asking them what they are searching for in a wig and how they like to model their hair. The far more descriptive, the much better. Dearing stated she’ll be equipped to accommodate a wide range of solutions various from regular design and style to lace front wigs with price ranges ranging from about $20 to $60.

“I’m only going to have the finest ones,” she reported.

Dearing claimed she will also assistance buyers by educating them how to care for their wigs and will put in and shape if want be. With a vanity home furnishings piece found in her business, Dearing reported, she can present the whole company of chopping it, shaping it and “getting them all set.”

Splendor Hive Magnificence Offer will be open up Wednesdays and Thursdays from 10 a.m. to 6 p.m. and Fridays and Saturdays from 10 a.m. to 7 p.m.

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