December 7, 2022

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Youth trendy style

Miley Cyrus lands Gucci fragrance marketing campaign

Miley Cyrus has been named as the encounter of a new Gucci fragrance.



a woman wearing glasses: Miley Cyrus


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Miley Cyrus

The singer and actress has been tapped by the Italian luxurious trend residence to front a refreshing scent termed Gucci Flora Attractive Gardenia Eau de Parfum, studies WWD.

Miley appears in a sequence of campaign photographs and a movie directed by Petra Collins to endorse the fragrance, a lot to the delight of Gucci inventive director Alessandro Michele.

Alessandro is a substantial supporter of the star, describing Miley as “an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time.”

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He is assured she will be a excellent match to front the marketing campaign as she embodies Gucci Flora Lovely Gardenia Eau de Parfum and the tale guiding the scent.

Photos from the marketing campaign will be unveiled in the run-up to the release of the fragrance, which will be offered to obtain on the Gucci web-site from 30 July and in outlets and perfumeries all over the world from 1 August.

Miley is the latest in a lengthy line of stars lending their identify to the luxury brand name. Singer Harry Kinds has been a extended-time ambassador for Gucci and was the star of the Gucci Mémoire d’une Odeur marketing campaign.

Jared Leto and Lana del Rey have also labored with the firm, as very well as Florence Welch, who appeared in adverts for Gucci Bloom alongside Anjelica Huston and Jodie Turner-Smith.

Miley has made no mystery of her affection for Gucci, getting worn a tailor made-designed sequin cropped T-shirt featuring Alessandro’s fortunate number 25 for her Tremendous Bowl LV TikTok Tailgate preshow general performance in Tampa, Florida, previously this year.