New York Fashion Week: Day 6

On Sunday, Telfar, the rebellious anti-style-with-a-capital-F brand name, held a information conference to announce its latest venture, Telfar Tv set.

The 24-hour stay Television set station will be obtainable via an application on wise TVs. The channel won’t be on YouTube or Instagram, the enterprise mentioned there will be no way to share its programming or depart reviews.

It is not however clear what that programming could be or when it will air, though that seems to be the place: Telfar Tv set is a “void,” and a “vessel” for expression by the designer Telfar Clemens and his group.

But here’s the place admirers of Telfar’s enormously well known purchasing bags, the typically bought-out Bushwick Birkin, must spend near attention: Observing Telfar Tv set may be the greatest way to rating a bag. Mr. Clemens is drained of bots — exhausted of the robots or people or robot-folks who snap up his bags only to resell them for 10 situations their first rate.

He is “here to get back again just about every bag that the bot has stolen from us and give it proper back to most people in this place,” Mr. Clemens mentioned.

At unannounced intervals the Television station will air a QR code letting viewers to shop the most up-to-date bag drop. The fall will not be introduced any place else. “We can fall exactly as numerous luggage as men and women are looking at,” mentioned Babak Radboy, the imaginative director of Telfar.

This will be examined with a new bag condition: the duffel, a buttery leather cylinder with prolonged and shorter straps, imprinted with the brand’s “T” emblem on its sides. Like the unique Telfar shopping bag, it will come in modest, medium and substantial dimensions.

“Wait, who wishes a single?” Mr. Clemens requested at the information meeting, immediately after rolling out black and white versions of the bags on a pedestal and unveiling them like a match present prize, eliciting cheers and grabby hands thrust in the air. “You gotta check out out TC Television.”