June 22, 2024


Youth trendy style

Rihanna’s Fashion Partnerships Timeline: From Puma to LVMH

LVMH, the luxury conglomerate that owns makes like Louis Vuitton, Dior, and Fendi, declared today that it would set Rihanna’s Fenty vogue line on pause right after only a calendar year and some improve.

The information of Rihanna having her very own style household less than LVMH was a massive second. It was the initial label its CEO Bernard Arnault released due to the fact introducing designer Christian LaCroix a lot more than a few many years back, and she was the initial Black girl to guide a manufacturer at the organization. Rihanna named her stylist, Jahleel Weaver, as creative director and released in 2019 with a marketing campaign inspired by Kwame Brathwaite’s pics of the Grandassa Designs, a group of Black types who promoted “Black is Beautiful” all through the ‘60s and pop-up shops.

Even though LVMH, which also owns her splendor traces, Fenty Splendor and Fenty Pores and skin, will no more time create Fenty apparel and components, they are doubling down on her Savage x Fenty lingerie line. 

According to Speedy Business, Savage x Fenty has elevated $115 million in Series B funding from L Catterton, a non-public fairness organization linked to LVMH, that delivers Savage’s valuation to far more than $1 billion. This funding will help Savage open up brick-and-mortar shops and potentially move into activewear. Rihanna clearly desires to make an empire and compete with Victoria’s Top secret. 

Rihanna’s worked up to this around the yrs with vogue business enterprise partnerships that have provided planning her very own line with substantial street Uk retailer River Island to earning footwear with Manolo Blahnik. Here’s a timeline of Rihanna’s style and magnificence partnerships. —Aria Hughes