Sailing Day: Maison Margiela makes maritime-impressed fragrance Sanya pop-up with China Duty Free of charge Team – The Moodie Davitt Report

CHINA (HAINAN). L’Oréal Vacation Retail Asia Pacific and China Duty Free of charge Group (CDFG) partnered just lately to open up a pop-up retailer devoted to Maison Margiela fragrances at the Sanya Worldwide Responsibility Free Buying Advanced in Haitang Bay, Hainan.

The pop-up, which opened on 1 July and ran for one week, was influenced by the Maison’s Reproduction line, initial introduced in 2012, and in unique by greatest-promoting fragrance Sailing Working day.

A magnificent inauguration took position inside the CDFG event atrium at the helm of a custom made-created ‘Replica’ sailboat in the presence of Maison Margiela Manufacturer Ambassador for China, artist Chris Lee. She was joined by L’Oréal Travel Retail APAC Organization Progress Director Don Huang, CDFG Common Manager of Perfume and Cosmetics Section, Central Merchandising Division Grace Wang and CDFG Vice Standard Supervisor Xu Jiang Gao.

The keep made available people a sequence of immersive encounters. Among the the highlights was an unique AR sensory fragrance space, having viewers on a 360-diploma ‘replicated memory journey’ when getting their favorite Duplicate fragrances, possibly in a ‘discovery bar’ or by way of the Maison Margiela online fragrance finder.

Chris Lee, next from remaining, joins CDFG and Maison Margiela groups to inaugurate the Sailing Day-impressed occasion

A ‘Sailing Day’ electronic wall showcased some of the inauguration day’s highlights. With its unique manufacturer picture and structure language, the pop-up captivated quite a few KOLs who were being taken on a digitalised olfactory journey in just the shop.

The inauguration celebration continued at Capella Sanya, wherever Lee was interviewed about her own experiences in fashion and fragrance. KOLs ended up invited to be a part of an immersive model fragrance workshop at the resort, adopted by a sailing excursion alongside the Sanya shoreline, on 9 July.

Leading influencers at a workshop arranged by Maison Margiela to encourage the ‘Replica’ fragrance line and below, taking to the substantial seas throughout the Sailing Working day occasion on 9 July

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“The Maison Margiela ‘Replica’ Sailing Day event marked yet a different milestone for the brand’s quick-growing momentum in Asia Pacific,” said Ricardo Schmidt Diaz, Normal Supervisor of Maison Margiela Perfume Travel Retail Asia Pacific. “We are very pleased with the reception at the party. With this, we are assured that the brand’s unique proposition and its signature scents will go on to win the hearts of travellers across Asia Pacific.”

“We are honoured to be a companion for this Maison Margiela Fragrance ‘Replica’ event, the most significant ever so considerably,” said China Responsibility Free Group General Manager of Fragrance and Cosmetics office, Central Merchandising Division Grace Wang.

“This collaboration aligns well with our system to meet up with the increasing requires of Hainan travellers and consumers for artisanal fragrances, specially types that are not just about the scent but also about evoking feelings, which is the scenario of the ‘Replica’ assortment. We’re incredibly satisfied to have witnessed terrific achievement and we hope to go forward with this successful partnership.”

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