Telfar’s coveted bags—including the brand’s latest silhouette, a cylindrical gymnasium-encouraged duffel—will now be available for purchase by way of television.
In lieu of a usual runway present, Telfar staged a mock push conference in reduced Manhattan on Sunday to announce the launch of Telfar.tv set, a tv channel the brand name is premiering “soon,” according to designer Telfar Clemens. Amongst all those on his panel answering queries beforehand presented to find customers of the push in the audience: A$AP Ferg, Ian Isaiah, Leilah Weinraub, and Teezo Touchdown.
The Telfar.television app can be downloaded by means of Roku or Apple Tv, and will element displays designed in Telfar’s studio, no question spotlighting his extensive group of noteworthy good friends and admirers. As an additional bonus, viewers can submit their have information, as very well as vogue and physical creations to be revealed on the Telfar.television channel as prolonged as “it has a vibe.” Clemens described Telfar.television as a “public access channel”—and a teaser video clip the designer showed to the group surely evoked the Do it yourself strength of a local broadcast.
Instead of launching fashion drops, Telfar will now set out their “drips” on Telfar.tv—releasing luggage on the channel at random. Working with a QR code that pops up on your display screen, viewers can order the purse recognised as the Bushwick Birkin. This was, as Clemens explained, a way to strike back at the bots paying for Telfar luggage for the duration of former drops, only to resell the baggage at drastically larger selling prices. “We launch 10,000 bags each individual time, and 100,000 bots check out and obtain them,” Isaiah described in advance of breaking into music with the lyrics “drips not drops.” “Now we’re providing bags back again to each and every single one of you.”
The presentation was aspect trend clearly show, element set up, aspect general performance art, and component informational seminar. But absolutely nothing topped the grand finale, when the new bag layout was rolled out, literally, on carts protected by black fabric. Clemens emerged from at the rear of the podium to unveil the bag, which comes in the regular little, medium, and massive measurements and bears the “TC” emblem on either facet. “Who desires just one?” Clemens requested the group. Keen arms instantly shot into the air.
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