You’ve read of French-lady elegance. Our Parisian neighbours have supplied us alluring messy fringes, just-kissed smudgy lips and pharmacy finds that improved the match for our skincare (hunting at you, micellar h2o).
Similarly, K-Attractiveness gave us sheet masks, trailblazing components, intelligent formats (cushion basis), strange textures (jelly deal with creams) and kooky-amazing packaging.
Journey and social media have offered us entry to other cultures – it really is also presented us the prospect to rifle through the make-up luggage and skincare routines of development-setters close to the world and share our discoveries.
In the spirit of buying and selling recommendations, we asked our colleagues at GLAMOUR Russia to spill on the R-Beauty trends we need to have to know. Below, GLAMOUR Russia’s Beauty Director, Anna Saakian and Senior Elegance Editor, Nastya Speranskaya, give us the within scoop.
What are the biggest hair developments in Russia at the minute?

Nastya Speranskaya & Anna Saakian: “There are two reverse trends: a single is for pure hair colours (like all-natural grey hair) and very little accents — for case in point, there is a trend known as ‘money piece’, when only two front strand of hair are coloured or bleached. The second trend is definitely related to the financial situation, mainly because to dye two strands is considerably less expensive than the entire head. Dazzling hair colors like crimson, blue, inexperienced and yellow are also a issue among the not only women of all ages, but gentlemen as perfectly.
In conditions of hair care developments, scalp-care has come to be genuinely preferred. Individuals here consider care of their hair and scalp as they take care of their skin, which is why much more and much more manufacturers have made scalp exfoliators along with shampoos and conditioners.”
What are the greatest nail traits in Russia?

NS & AS: “It is fairly interesting how manicure traits differ in different regions of our country. In huge metropolitan areas like Moscow or Saint Petersburg, in which people today convey by themselves more freely and observe the world’s and celebrities’ developments extra normally, it is popular to see minimalistic nail artwork — tiny colourful dots on various nails, tasteful French manicures, but painted with neon polish, for illustration. Like your normal nude manicure, but with an fascinating twist. You can also see gentlemen with nail art in massive towns — they’re normally influencers, vogue stylists, singers.
In smaller sized cities vintage French manicures and nude or purple polishes are most well-liked and widespread. Each and every Russian female knows the old indicating “the far more plain the female, the more complicated manicure she has,” so the stereotype that nails really should be neat and not also vibrant is however potent in most regions. On the other hand, it’s great to see that extra and a lot more people are deciding on distinct models no issue what some others assume.
A little something that applies to all metropolitan areas is that every person pays a large amount of attention to nails and manicures. A lot of ladies go to nail salons regularly and pick out gel nail polishes extra generally than common polishes. Heaps of women of all ages also do their nails themselves — and do it definitely perfectly.”
What are the largest makeup traits in Russia?
NS & AS: “Mascara was 1 of the most popular make-up products and solutions among the Russian girls before the pandemic, but now it is even more rapidly-advertising. Due to the fact we continue to have to put on masks, the accent on eyes and eyelashes is definitely preferred. In accordance to statistics from Russian marketplace, Wildberries, considering the fact that the pandemic started mascara gross sales have doubled and eyelash curlers product sales have grown by 565%. Thanks to TikTok and other social media platforms, girls here enjoy glittery items these types of as eyeshadows or eyeliner, that’s why manufacturers like City Decay and NYX are actually common listed here. Russia, as a state, definitely lacks sunlight, so we love highlighters and bronzers that assist to develop that sunkissed appear.
Anastasia Kirillova, Armani elegance makeup artist reckons ladies in distant locations, these types of as the Urals, notice new make-up tendencies even speedier than in Moscow. ‘That’s why lots of qualified and famed Russian make-up artists are from Ekaterinburg,’ she informed us. For illustration, Lena Bogdanovich and Yana Panfilovskaya. Even though in Moscow people today are a lot more brave — you can see girls wearing blue lipstick and unique coloured eyelids. Also everyone misses lipstick and lip glosses, so we’ve began wearing them even below masks.”
What are the most well-known Russian-made attractiveness brands?

NS & AS: There are a lot of Russian skincare manufacturers — and they are really well-liked, due to the fact the greater part of them are also inexpensive. It’s fantastic to see that all of them are a lot more on the normal aspect and the manufacturers are definitely attempting to make items a lot more eco-helpful. We are definitely observing a increase of R-natural beauty below, specifically elements from Russia – like hemp oil, for occasion.
I guess the most acknowledged Russian brand names are Chistaya Linia (aka, Pure Line), Natura Siberica (organic skincare from Siberia), Levrana, Siberian Wellness (they also produce nutritional nutritional supplements), Organic Kitchen area (which is a subsidiary brand name of Natura Siberica and often releases collaborations with diverse bloggers who get to produce their have attractiveness solution, which is neat).
There are also a lot of new and compact skincare brands that are worthy of shelling out consideration to. For illustration, SmoRodina (eco-welcoming skincare from Magnitogorsk), Never Touch My Pores and skin (a minimalist skincare brand created by influencer Adele Miftakhova), Charonika (products and solutions intended to generate spa ambiance at dwelling) and Beauty Minimalist (the name states it all).
As for make-up makes, loads of them are designed by makeup artists. For case in point, Elena Krygina’s manufacturer, Krygina Cosmetics, has loads of multifunctional pigments. There is a terrific brand made by a further make-up artist, Olga Romanovam, called Romanovamakeup. Male makeup artists also appear up with their personal makeup makes — for case in point, Sergey Naumov has really excellent gender neutral goods that we really like.”
In normal are there any huge over-all splendor trends?

NS & AS: “If we had to pick only one, it would be purely natural attractiveness as it is the most frequent and basic pattern for the full place. In some regions men and women are concerned to stand out because they fear what other individuals will imagine. That’s why neutral colours and gentle make-up is well-known. On the other hand, Russian women of all ages truly adore attractiveness and make-up. Some of them adore seeking female and attractive, so they are fond of lengthy eyelashes, significant curls and extensive oval formed nails. Typically they are from smaller sized metropolitan areas – I just cannot say that it’s the option of the the greater part of females right here, but I guess they are the motive why the stereotype that Russian ladies go to the seaside in large heels and full glam is however powerful.”
Who are some of Russia’s biggest natural beauty influencers?

NS & AS: “Our summertime problem is devoted to Russian influencers that have received the GLAMOUR Russia Influencers Awards 2021. There was a individual elegance class where we experienced hair stylist, Viola Pyak, drag queen, Gena Marvin and make-up artist, Serdar Kambarov (who is genuinely well-liked among Russian superstars). I just cannot say that they are the largest influencers, but they are on everyone’s lips today. The winner was a TikTok and YouTube blogger, Karina Karrrambaby, whose social media accounts are a great representation of Gen-Z tendencies in Russia.
What is exceptional about Russian magnificence and what sets it apart from other nations?

NS & AS: “Russia is a genuinely big country with lots of unique cultures and nationalities, so that’s what helps make it is attractiveness unique. It is actually flexible and unique, but at the similar time we blend distinct characteristics and things from each country to build a thing strange and interesting. Also, Russian gals are actually perfectionists when it comes to make-up. We can invest hrs drawing a fantastic eyeliner to go to the closest supermarket – just to truly feel fantastic in the makeup, not for another person else. Looking great and place collectively is seriously crucial for us.”
For more from GLAMOUR’s Deputy Beauty Editor, Elle Turner comply with her on Instagram @elleturneruk.
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