June 15, 2024


Youth trendy style

These Asian-owned fashion brands will keep your closet on point and fresh all year long

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If you’re thinking about refreshing your wardrobe, don’t keep shopping the same brands. Mix it up! Experimenting with new styles, silhouettes and designers is what makes fashion so fun.

To help inspire the fashion icon in you, take a peek at the incredible Asian-owned fashion brands below. There are over 25 brands included, which means there really is something for everyone. From handmade jewelry and on-trend eyewear to luxury dresses and sustainable footwear, shopping and supporting Asian-owned fashion brands has never been easier.


Founder: Sheena Sood

About the Brand: Inspired by the colors of the world, Sheena Sood’s fashion line abacaxi embodies wanderlust. The Asian-owned fashion brand’s brightly colored dresses and separates are exactly what you’d wear for a much-needed getaway to a beautiful destination, but they work for every day, too. Worth noting, select styles are available up to a size 3X. 

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Founder: Denise Lee

About the Brand: The luxury athleisure brand Alala developed after founder Denise Lee realized she needed outfits to transition her from the gym to work and beyond. This idea of an “all-day style” is the driving force behind the Asian-owned fashion brand, whose designs are perfect for mixing, matching and layering together. Alala’s Wander Sweatshirt and Athena Tight are great examples of pieces you can wear all day long, no matter where you’re headed. 

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Founder: Joseph Altuzarra

About the Brand: Parisian-born designer Joseph Altuzarra launched his fashion line in 2008. He set out to create clothing that makes women feel “confident and sexy in their everyday lives,” and he’s done just that. One of his most recent notable accolades? Vice President Kamala Harris wore one of his designs for her official portrait.

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Founder: Gina Nam

About the Brand: It’s not surprising that designer Gina Nam started her own jewelry line; she grew up in a family of jewelers. For her own collection, AMYO, Nam focuses on creating simple, understated bracelets, rings, necklaces, earrings and more – pieces designed to be worn for years. Even better, her stunning creations are available at truly affordable price points.

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Anita Ko

Founder: Anita Ko

About the Brand: When it comes to jewelry design, Anita Ko is definitely a changemaker. Her eponymous fine jewelry brand is carried in luxury department stores worldwide and is a favorite among celebrities and jewelry lovers alike. From everyday pieces you can wear daily to one-of-a-kind creations that fit the most special occasions, this is an Asian-owned fashion brand you shouldn’t think twice about supporting.

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Founder: Julie and Connie Kuo

About the Brand: Stylish footwear made from recycled materials? Yes, it’s possible, thanks to sisters Julie and Connie Kuo, the Avre founders. The Asian-owned fashion brand sells a variety of cute sneaker styles, all sustainably made. Even better? They’re really comfortable, too!

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Comme de Garcons

Founder: Rei Kawakubo

About the Brand: There are few high-end designers that everyone knows strictly by their names, and the Japanese clothing brand Comme de Garcons is one of them. Known for its iconic heart-and-eyes logo and minimal aesthetic, Comme des Garçons is a timeless presence in fashion that always manages to remain current and fresh. Two of our favorite releases are its Play x Chuck Taylor high top sneaker and its chic chest monogrammed black tee

Shop Comme de Garcons Now


Founder: Athina Wang and Florence Shin

About the Brand:Covry is an Asian-owned eyewear brand making eyeglasses for all face shapes and sizes. The brand created its signature Elevated Fit frames by using measurements from real people — not traditional industry standards. Two of Covry’s best-selling frame options are the Pavo frame in “amber” and the Nash frame in “mocha.”

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Dagne Dover

Founder: Melissa Shin Mash, Deepa Gandhi and Jessy Dover

About the Brand: Founded by three women, Dagne Dover is on a mission to create problem-solving bags that can make lives easier. Dagne Dover’s intelligently designed products also utilize vegan materials and are non-toxic. The Landon Carryall and Mara Phone Sling are two ITK editor-approved favorites. 

Read more about Dagne Dover bags here.

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Founder: Daisy Wang

About the Brand:DAWANG is an Asian-owned fashion brand that combines chinoiserie with western street style. Daisy Wang built the brand, inspired by her upbringing in China and schooling in the U.S., with meticulous designs derived from traditional Chinese fabrics with familiar silhouettes. DAWANG seeks to blend western style with Chinese tradition in a way that everyone, regardless of background, can wear.

Read more about DAWANG here.



Founder: Kriti Tula

About the Brand: If you love high street fashion and sustainability, Doodlage should be on your radar. The brainchild of Indian-born Kriti Tula, the South Asian clothing brandis one of the few labels upcycling industrial waste and using it to create wearable styles and accessories that men and women both love.

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Founder: Jenn Im

About the Brand:Eggie is an Asian-owned clothing brand founded by Jenn Im with the mantra, “Dress with confidence and be true to yourself.” The brand sells everything from sweatshirts to blouses and even has cute designs for Disney-lovers. Check out Eggie’s new arrivals and upgrade your loungewear collection.

Shop Eggie Now

Eugenia Kim

Founder: Eugenia Kim

About the Brand:Eugenia Kim creates hats and headpieces designed to be noticed. Some of her most popular styles include classic straw toppers perfect for summer, stunning bridal designs for the big day, and more recently, super soft and stylish face masks.

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Gentle Monster

Founder: Hankook Kim

About the Brand:Gentle Monster is a Korean fashion brand specializing in sunglasses and optical glasses. Founded by Hankook Kim in Seoul, Korea, in 2011, the brand’s products are like nothing you’ve ever seen before. The glasses are exhibited like museum pieces in what the brand describes as “an immersive and experiential offline shopping experience.” Some of our favorites are the Henrik Vibskov Pencil Glasses and the classic Tega 01s.

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Grey State Apparel

Founder: Saima Chowdhury

About the Brand:Grey State Apparel is anAsian and female-owned and operated fashion brand that specializes in versatile, high-quality pieces. The brand’s apparel is made with eco-friendly and machine-washable cotton. Its pieces can definitely be called “closet heroes.” The Saturday Relaxed Tee and Relaxed Sabine Joggers are sure to become staples in your own wardrobe.

Shop Grey State Apparel Now


Founders: Tim and Dan Joo

About the Brand: Founded by brothers Tim and Dan Joo, Haerfest’s (pronounced like “harvest”) bags are sleek, stylish and perfect for modern people on the go. From backpacks and briefcases to tote bags and satchels, there’s something for everyone in the brand’s well-designed, curated collection.

Shop Haerfest Now


Founder: Jing Zeng

About the Brand:J.ING When Jing Zeng set out to create her own fashion line, she was unwavering in her commitment to quality, timelessness and accessibility. Now, J.ING is a wildly popular Asian-owned fashion brand that sells on-trend yet classic styles that make women feel beautiful and empowered.

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Jason Wu

Founder: Jason Wu

About the Brand:Jason Wu first popped up on the fashion scene back in 2007 with a ready-to-wear collection that immediately grabbed shoppers’ attention. His designs are classic yet perfectly tailored to ensure a stunning fit making any woman look and feel powerful and feminine. More than 10 years later, he’s still creating clothing women want to wear, plus he launched a beauty line!

Shop Jason Wu Now

JW Pei

Founder: Stephanie Li

About the Brand:JW Pei is an LA-based, Asian-owned sustainable fashion and accessories brand founded by a husband and wife duo. The brand’s mission is to make luxury fashion sustainable, accessible and empowering. Vegan materials are at the heart of the brand’s designs. Choose from the brand’s textured Maze Bag collection or go for a more classic design with the Envelope Bag collection.

Shop JW Pei Now


Founder: Sarah Law

About the Brand: Fun fact: designer Sarah Law decided to name her handbag line KARA after the word “karaoke”. Rather than create bags that blend in, Law’s purses are statement pieces, featuring exciting details like chunky metal straps and mesh-fringe top handles.

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Love Closely

Founder: Adnan Aleem

About the Brand: Co-founded by Adnan Aleem in 2016, Love Closely creates modern streetwear inspired by the culture and history of the Middle East and South Asia. Many of the designs are sustainable, gender-neutral and often feature Arabic poems and scripts. From chic bucket hats to fashion-forward crewneck sweaters, there’s a range of looks to style you from head to toe.

Shop Love Closely Now


Founder: Mikimoto Kōkichi

About the Brand: More than 100 years after its founding, Mikimoto is still synonymous with stunning pearl jewelry. Believe it or not, the first Mikimoto pearl shop opened in 1899 in Japan, and the Asian-owned jewelry brand is still creating timeless pieces to this day.

Shop Mikimoto Now

Notte Jewelry

Founder: Jessica Tse

About the Brand: Having worked in the fashion industry for many years, Tse decided to create her own lifestyle brand, including fun, whimsical jewelry. Notte Jewelry is all about sparking happiness, and its quirky, colorful earrings and necklaces do just that.

Shop Notte Jewelry Now

Out East Eyewear

Founder: Jeremy Valeda

About the Brand: If you’ve ever been to the Hamptons, then the name of this Asian-owned eyewear brand makes total sense. Out East’s ultra-cool sunglasses are designed and handmade in the Long Island enclave. Not only does Out East offer some of the trendiest designs all year round, but they also have a seriously awesome replacement program allowing customers to replace their shades up to two times per year.

Shop Out East Eyewear Now


Founder: Jaclyn Fu

About the Brand: Once upon a time, no one really talked about bras. Thankfully, that’s all changed. Today, people with breasts have many bra options combining comfort and style. Pepper, in particular, is anAsian-owned lingerie brand catering to cup sizes AA, A and B. Their bras are specially designed to fit sizes often overlooked by other lingerie brands

Shop Pepper Now

Phillip Lim

Founder: Phillip Lim

About the Brand:Phillip Lim debuted his first collection at New York Fashion Week in 2005. Since then, the endlessly talented designer has opened 14 stores worldwide, launched a capsule collection with Target and custom-designed pieces for previous First Lady Michelle Obama.

Shop Phillip Lim Now

Prabal Gurung

Founder: Prabal Gurung

About the Brand: Born in Singapore and raised in Nepal, Prabal Gurung now calls New York City home. This is also where he chooses to produce his fashion-forward designs for his eponymous clothing label. Just one year after Gurung launched his fashion line, First Lady Michelle Obama wore one of his creations to the 2009 Presidential Inauguration.

Shop Prabal Gurung Now


Founder: Shobha Phillips

About the Brand: “Nude” is not a one-shade-fits-all, and Proclaim is here to prove that. The Asian-owned fashion brand creates flesh-toned undergarments in hues accommodating a variety of different skin colors. Bonus: Proclaim’s pieces are ethically made and seriously soft and comfy.

Shop Proclaim Now

Profound Co.

Founder: Shobha Phillips

About the Brand: There are tons of Asian-owned clothing brands out there that you need to know, and Profound Co. should be high on your list. Combining the allures of streetwear and high fashion, Profound Co.’s menswear pieces are perfectly dubbed as wearable works of art. From its bandana-print hoodies to its chic landscape-printed puffer coats, this brand brings the best of both worlds.

Shop Profound Co. Now

State Cashmere

Founder: Hao Rone

About the Brand:State Cashmere is an Asian-owned clothing brand that offers 100% pure cashmere pieces. These luxurious, yet affordable, pieces are made with sustainably sourced cashmere from Inner Mongolia. The brand also offers recycling and repair programs to keep its products in your closets (and out of landfills) for as long as possible. Treat yourself to a deliciously soft cardigan or turtleneck from the brand.

Read more about State Cashmere here.

Shop State Cashmere Now


Founder: Christina Tung

About the Brand: If you’re all about curating a jewelry collection that’s unique and personal, then you need a piece from Asian-owned jewelry brand SVNR. Not only is every piece handmade, but they’re all made from reused, upcycled and/or natural materials. So no matter what you buy, you’ll own a creation that’s truly one of a kind.

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Founder: Thakoon Panichgul

About the Brand: Thai American designer Thakoon Panichgul launched his namesake fashion brand in 2019. Designed to be simple, modern and timeless, Thakoon’s pieces have appeared in countless magazines and have been worn by celebrities around the world. Most recently, the designer has leaned into loungewear with an effortlessly cool collection of tees, sweats and more.

Shop Thakoon Now

If you enjoyed this article, check out these Asian-owned Etsy shops that you can support now and always!

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