March 28, 2024

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Youth trendy style

This experimental summertime fragrance smells like sunscreen

This experimental summer fragrance smells like sunscreen

Referred to as Sunscreen, this new summer months perfume from Comme des Garçons and LA streetwear label ERL smells like a beach front social gathering in a bottle

It is fair to say that Comme des Garçons perfumes are atypical. Previous creations have cited as influences the scent of concrete, gasoline, and the velvet seats of a 19th-century theatre. So intrigue abounds when the ultimate model for experimental perfumes decides to generate a thing as common as a ‘summer fragrance’. Will its idea of summer perfume smell like a burning flip-flop? A snow cone abandoned in the sand? Flat soda? 

Sunscreen, the summer time fragrance

In actuality, the new fragrance smells, as its name indicates, like sunscreen. It also smells like vanilla ice cream, the ocean, and coconut water all blended with each other in just one.

That could audio like a sensory overload, but there is a cohesion to these a variety of features that can make Sunscreen function. Like most Comme des Garçons creations, it is fascinating because of its strangeness, not in spite of it. 

ERL x Comme des Garçons

Sunscreen has been manufactured in collaboration with Californian trend label ERL and marks the brand’s to start with foray into fragrance. ERL is the brainchild of Eli Russell Linnetz who, in advance of he was invited to start off a clothing line by Comme des Garçons president Adrian Joffe, was ideal recognised as a photographer, new music online video director, and established designer for some of Los Angeles’ most recognisable residents.

ERL is in quite a few approaches an homage to Linnetz’s indigenous metropolis, and Venice Beach front in unique, with an emphasis on 1990s skatewear silhouettes rendered in a technicolour palette. 

Venice Beach is the key inspiration powering Sunscreen also, earning it an addition to a growing range of perfumes impressed by the Californian coastline (Louis Vuitton’s On the Beach front is the most notable of this genre, alongside with Byredo’s Sundazed). It is not even the 1st California beach front fragrance for Comme des Garçons, following the launch of the brand’s Laguna Seashore-themed collaboration with Stüssy earlier this yr.  

Nonetheless Stüssy’s Laguna Beach fragrance, with its notes of moss, Atlas cedar, and white solar flowers, is a much much more aquatic, floral scent in relation to ERL’s. 

Sunscreen, instead, is a gourmand fragrance, a sweet, powerful mix of lily of the valley, heliotrope (which smells like a blend of vanilla, almond and cinnamon) and peach, alongside with richer notes of musk and coconut accord. To put it an additional way, Laguna Beach front is the scent of tranquil days put in by the ocean, although Sunscreen is the beach front bash. 

It is a welcome addition to the Comme des Garçons Parfums catalogue in our impression, a distinctive variety of summer season fragrance that effectively walks the line involving wearable and experimental. §