NEW YORK, Sept. 9, 2021 /PRNewswire/ — Right now, Cacharel launches Indeed I AM Wonderful, the latest addition to the brand’s Indeed I AM assortment of fragrances for self-assured younger females. The fragrance debuts with a new campaign that includes spokesperson Shay Mitchell. The fragrance followers, dubbed #CacharelSistas, now have a scent that can make them glow.
Expose YOUR Interior GLOW
The Sure I AM fragrance selection is about self-affirmation, looking at femininity as a way to fulfill your individual desires, discovering your constructive electrical power and making use of it.
Indeed I AM Glorious, the collection’s fourth iteration, usually takes the first Cacharel spirit and reinvents it for the 21st Century. It is fresh new, approachable, radiates self esteem and celebrates authenticity. The fragrance exudes a wave of buoyant vitality that exudes electricity and a balanced glow.
Scentwise, Certainly I AM Glorious is a LUMINOUS CREMOSO — a floriental blend of White Peach Nectar and Mandarin Oil best notes, middle notes of Dazzling Magnolia and White Bouquets, and base notes of Milkshake with a trace of Sandalwood.
Its defining shade is a down to earth, peachy nude.
WHO’S THAT Woman? Of course I AM SPOKESPERSON SHAY MITCHELL
With much more than 4 million YouTube subscribers and close to 30 million Instagram followers — the Mitchies — Of course I AM spokesperson Shay Mitchell is an attained actress, social media influencer, activist and an acclaimed Gen Z icon.
The daughter of a Canadian father and Filipino mom, Shay grew to become a residence title with her job in the series Rather Tiny Liars. She operates a productive YouTube Channel, introduced her own line of fashion extras and co-authored a younger adult novel. Most a short while ago, she starred in the Netflix series You and in Hulu’s Dollface, which has a next time in the is effective. She gave delivery to her initially little one in Oct 2019.
A correct position model with international enchantment, Shay fights for what she believes in: raising recognition and defending leads to that she considers essential. With her bold method, Shay is beautifully aligned with the Yes I AM mantra of self-affirmation and empowerment.
THE Sure I AM Superb Marketing campaign
In the new Of course I AM Wonderful campaign, Shay is entertaining, spontaneous, and glowing with beneficial electrical power.
Directed by Columbine Goldsmith, the new Of course I AM film follows Shay on a usual day of castings and auditions in the golden light of a hazy Los Angeles early morning. In a vibrant, ethereal studio, she lets her hair down, can take off her jacket, and strikes pose following pose, radiating pleasure to the soundtrack of Norman’s Feelin’ Excellent. In the ultimate scene, we see Shay curbside, signing up for her friends, ready to celebrate life. For Shay, an actress and entrepreneur, this is what electrical power and self-confidence appears to be like.
Certainly I AM’S LIPSTICK-Inspired BOTTLE
As the top fragrance accessory for make-up lovers, the Indeed I AM bottle looks like a vintage lipstick, an enduring symbol of strength in femininity. Its intricately quilted glass has a subtle iridescent glow and the juice within shimmers with a golden touch versus its signature colour: peach nude.
Yes I AM: 4 EXPRESSIONS OF Female Power
Sure I AM Superb is the fourth fragrance in Cacharel’s Certainly I AM assortment. Each scent corresponds to a specific kind of #CacharelSista and colour.
Certainly I AM Glorious. You are a dreamer, spontaneous, often true to you. You communicate your mind. You are glowing with good electrical power. You are approachable. You are an Aries, Taurus or Aquarius. You are the luminous girl.
Certainly I AM. You are spontaneous, witty and impartial. Passionate about make-up, maybe Gemini, Virgo or Capricorn. Your colour: purple. You are the ability lady.
Of course I AM Fabulous. Your color: purple. You are outspoken, total of surprises, as daring as you are sensual. You adore to occasion. A Libra, Scorpio, or Sagittarius, possibly? You are the unpredicted female.
Certainly I AM PINK Initial. You are playful and bubbly, a social creature who also loves the outdoors. Constantly optimistic, generally a Most cancers, Leo, or Pisces. You are the interesting woman.
Selection:
- Indeed I Am Superb Eau De Parfum Spray, 2.5-oz. $65
- Sure I Am Wonderful Eau De Parfum Spray, 1.7-oz. $52
- Sure I Am Superb Eau De Parfum Spray, 1.-oz. $35
Accessible on Macys.com, Walgreens.com, and Amazon.com
CACHAREL
Synonymous with youth and liberty given that 1978, Cacharel fragrances are the olfactory companions of the several phases in a younger woman’s existence.
Next the legends that are Anaïs Anaïs — a girl’s very first fragrance — and Amor Amor — a declaration of 1st appreciate — Cacharel embraces youthful independence.
#POWERISYOURS #SHOWYOURGLOW
To discover much more about the brand, its marketing campaign and products:
@cacharelparfums
ABOUT PARLUX FRAGRANCES, LTD.
Parlux LTD, a foremost world wide beauty organization, designs, manufactures, marketplaces and distributes status fragrances and associated items considering the fact that 1987. It is rated amongst the Best 100 Beauty and Fragrance corporations globally and holds the licenses for noteworthy fragrance manufacturers together with: Tommy Bahama, Vince Camuto, Pierre Cardin, Kenneth Cole, Paris Hilton, Sofia Vergara, and Jason Wu, between some others. Parlux LTD is a wholly-owned subsidiary of Perfumania Holdings Inc., an unbiased national, vertically built-in wholesale distributor and specialty retailer of fragrances and relevant merchandise.
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Source Parlux Fragrances, Inc.
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