Splendor Hive Beauty Offer opens site in downtown South Bend
This story was initially posted Might 5, 2021 in the South Bend Tribune.
Willie Dearing was drained of the magnificence supply keep selections in the spot. For many years, she discovered that the personable contact that she and other Black women needed when browsing for wigs and hair solutions was simply not there.
“They have everything you would want to glance for in a beauty offer store, but they have no personalized knowledge of what they’re selling,” Dearing claimed. “The individuals who have the hair merchants or market wigs to Black women, they have cosmetics and items that girls use, but they are all guys.”
So she commenced to converse with family and pals about whether they would assistance a enterprise owned and operated by a Black lady and reported she acquired an overwhelmingly positive response. As a female in her early 60s, she mentioned she has already had a vocation and is at the moment attending Indiana University South Bend and getting poetry classes. But this seemed to be a new adventure and a person she ever more fell in appreciate with.
“The thought just overcome me and held coming to me that ‘you will need to open a beauty source retail outlet,’” she mentioned.
Dearing will host a grand opening for Natural beauty Hive Beauty Source at 217 S. Michigan St. in downtown South Bend this Saturday. Her store, finish with a wide range of wigs and hair merchandise, will be in the exact setting up as The Pigeon and The Hen Pottery, but will be positioned on the next floor of the constructing. Customers will have to navigate by way of hallways and upstairs to uncover the modest retail rooms, and Dearing admits it is a bit of an inconvenience, but she has symptoms directing website traffic.
“Hopefully, I’ll be here a yr or two and then I can get my very own storefront,” she explained.
Within 1 home are neatly stacked and arranged hair goods, these as moisturizing shampoos, conditioner, braiding gels and hairspray. Upcoming doorway are a variety of wigs that range in colour, texture, length and styling.
To make certain consumers get the proper wig and right practical experience, Dearing explained, she commences by asking them what they are seeking for in a wig and how they like to style their hair. The far more descriptive, the much better. Dearing stated she’ll be able to accommodate a variety of options varying from standard fashion to lace entrance wigs with charges ranging from about $20 to $60.
“I’m only going to have the most effective kinds,” she said.
Dearing claimed she will also support shoppers by instructing them how to care for their wigs and will set up and condition if need be. With a vainness home furnishings piece found in her business office, Dearing claimed, she can give the comprehensive assistance of chopping it, shaping it and “getting them prepared.”
Attractiveness Hive Attractiveness Source will be open Wednesdays and Thursdays from 10 a.m. to 6 p.m. and Fridays and Saturdays from 10 a.m. to 7 p.m.
Have you listened to?
West Aspect Wednesday will have its 1st in-person celebration from 11:30 a.m. to 1:30 p.m. right now at Taqueria Chicago, 2920 W. Western Ave. The networking event is casual, so reservations are not demanded and there is no agenda. … BGB Layouts Boutique opened a brick and mortar store in the Heritage Square Buying Middle final month. The boutique presents women’s outfits, jewellery and other add-ons. Consumers can also store on the internet at bethsglambag.com. … New seafood boil cafe Tera’s Delicious Household of Krabz has opened at 209 S. Michigan St. in downtown South Bend. The restaurant provides crab boils with shrimp, sausage, potatoes, egg and corn, as very well as shrimp, grits and pasta. It is open Mondays, Wednesdays and Thursdays from 11 a.m. to 9 p.m., Fridays and Saturdays from noon to 9 p.m., and Sundays from noon to 6 p.m.
