June 15, 2024


Youth trendy style

Splendor Hive Beauty Offer opens site in downtown South Bend

Hair products are on display inside new beauty supply store Beauty Hive Beauty Supply in downtown South Bend.

This story was initially posted Might 5, 2021 in the South Bend Tribune.

Willie Dearing was drained of the magnificence supply keep selections in the spot. For many years, she discovered that the personable contact that she and other Black women needed when browsing for wigs and hair solutions was simply not there.

“They have everything you would want to glance for in a beauty offer store, but they have no personalized knowledge of what they’re selling,” Dearing claimed. “The individuals who have the hair merchants or market wigs to Black women, they have cosmetics and items that girls use, but they are all guys.”

So she commenced to converse with family and pals about whether they would assistance a enterprise owned and operated by a Black lady and reported she acquired an overwhelmingly positive response. As a female in her early 60s, she mentioned she has already had a vocation and is at the moment attending Indiana University South Bend and getting poetry classes. But this seemed to be a new adventure and a person she ever more fell in appreciate with.