December 7, 2022


Youth trendy style

Attractiveness Hive Magnificence Provide opens site in downtown South Bend | Sector Basket

Willie Dearing was drained of the natural beauty supply retail store alternatives in the spot. For many years, she seen that the personable contact that she and other Black ladies wanted when shopping for wigs and hair products was only not there.

“They have anything you would want to seem for in a natural beauty offer retail outlet, but they have no private comprehension of what they’re offering,” Dearing reported. “The men and women who own the hair merchants or provide wigs to Black girls, they have cosmetics and factors that ladies wear, but they are all guys.”

So she started to discuss with household and good friends about no matter whether they would support a business owned and operated by a Black female and reported she got an overwhelmingly constructive reaction. As a girl in her early 60s, she reported she has by now had a profession and is at this time attending Indiana University South Bend and having poetry classes. But this appeared to be a new journey and a person she more and more fell in adore with.

“The thought just overcome me and held coming to me that ‘you have to have to open a attractiveness supply keep,’” she explained.

Dearing will host a grand opening for Magnificence Hive Elegance Provide at 217 S. Michigan St. in downtown South Bend this Saturday. Her keep, full with a wide range of wigs and hair items, will be in the similar developing as The Pigeon and The Hen Pottery, but will be situated on the next flooring of the developing. Buyers will have to navigate through hallways and upstairs to find the modest retail rooms, and Dearing admits it’s a little bit of an inconvenience, but she has signs directing targeted visitors.

“Hopefully, I’ll be here a year or two and then I can get my individual storefront,” she stated.

Within a single home are neatly stacked and structured hair goods, this sort of as moisturizing shampoos, conditioner, braiding gels and hairspray. Upcoming doorway are a wide variety of wigs that fluctuate in color, texture, size and styling.

To make guaranteed clients get the correct wig and right experience, Dearing claimed, she begins by inquiring them what they are hunting for in a wig and how they like to model their hair. The more descriptive, the much better. Dearing reported she’ll be ready to accommodate a wide variety of solutions various from traditional design to lace front wigs with selling prices ranging from about $20 to $60.

“I’m only going to have the greatest ones,” she explained.

Dearing explained she will also assistance prospects by training them how to treatment for their wigs and will install and shape if have to have be. With a vanity furnishings piece positioned in her workplace, Dearing reported, she can supply the full support of chopping it, shaping it and “getting them all set.”

Beauty Hive Magnificence Supply will be open Wednesdays and Thursdays from 10 a.m. to 6 p.m. and Fridays and Saturdays from 10 a.m. to 7 p.m.

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