WAUWATOSA, WI—A new retail business aimed at offering personalized service in Wauwatosa has turn into a family members affair for its owner.
Erin Juzenas made the trend brand Shop Privy in 2018 and sold apparel and add-ons on line and at personal get-togethers. Now, she has opened her first retail retail outlet at 7605 Harwood Ave in Wauwatosa.
Juzenas employed her stepdaughter, Hannah Juzenas, 15, to work at her retail outlet in the teen’s initial career.
“She [Hannah] is so enthusiastic,” Juzenas explained.
Juzenas and her spouse, Peter, also have a son Walter, 4, and they are anticipating a next daughter in a month.
Prior to Walter was born, the Wauwatosa resident worked for Kohl’s Section Retail outlet as a customer for 10 years. Juzenas stayed at home with the new child for a handful of months and introduced Shop Privy for the duration of that time.
The key driver for producing her very own enterprise was to have time with her loved ones. Juzenas mentioned she wished flexibility and failed to want to be caught in an workplace all day. “I required to be house with my little ones and get pleasure from this time although they are young,” she mentioned.
For the initially year, Juzenas did in-human being get-togethers to market products. She located her specialized niche in Wauwatosa and was productive.
It didn’t acquire lengthy for her to develop the business and open up it up to other girls. “I assumed if I was possessing this much fun, other ladies may possibly as properly,” she said.
Shop Privy now involves a staff of eight stylists. Every single stylist has their have exceptional apparel and offerings.
Ahead of the pandemic, the team would maintain in-particular person searching events or open-homes. “It was always household-based. Past 12 months I had to pivot for the reason that of COVID-19. No a person could go into people’s properties, clearly,” she stated.
The crew begun undertaking far more outdoor seller events and social media and on the net buying. “The up coming phase for me was to open up a actual physical locale,” Juzenas reported.
Locating Your Type
The new 1,300-sq.-foot storefront contains lounge space, which will host non-public shopping gatherings and one-on-one particular styling sessions.
Several hours differ weekly depending on stylist availability. Juzenas want the keep to come to feel like a location where by a customer can pop in but also have an special come to feel.
The retail store strives to stand out from other neighborhood stores, she included.
“There is more range and pieces than what you would discover other spots like Target or Nordstrom,” she claimed.
There is items at different price tag factors and age ranges, so there is some thing for absolutely everyone. “We have a good deal of moms and daughters that store, I consider to supply issues for mom but also what teenagers will like as nicely,” she said.
Juzenas caters to her customer’s tastes. She attempts to get a truly feel of what her shoppers want. Some customers like to seem at merchandise on their individual and check with when they are completely ready for enable. She also has buyers who like her to decide on out all the things for them.
For clients she appreciates well, she will drop off “try out on” luggage at their households. She displays them methods to put on the items with each other. “That is my beloved element of the position. Putting outfits collectively for them and encouraging them experience assured,” Juzenas explained.
She reported a misconception is thinking that a a single-on-1 practical experience equates to highly-priced outfits. A high-conclusion garments keep may have a personalized stylist but the goods is extremely high priced, Juzenas reported.
“There really should be a area in which you can go that would not crack the lender and where you are acquiring good service,” she reported. “There is no explanation you can’t have an practical experience like that and still get reasonably priced clothing,” Juzenas explained.
Prospects need to be equipped to uncover a total outfit for $100 alternatively of shopping for 1 piece that is $100, she reported. “I never assume clothes desires to be that high priced,” she reported.
Mothers The Word
Mother’s Working day is Sunday, and Juzenas mentioned Store Privy has you lined. Her business presents $25 gift baggage for mom’s special working day. The bag has 5 things that are not apparel except Juzenas appreciates the customer or the mother properly. “Outfits is these types of a particular matter,” she mentioned.
The gift bag may possibly involve a candle, a hand sanitizer and jewelry. Juzenas additional it has been a smash with consumers as the products are flexible.
For husbands and perplexed reward potential buyers, she features a Privy Box with outfits inside. Individuals are for customers she understands extremely effectively and knows their model and size. “I present wrap it for the husbands and hand it off. The husbands really like it,” she explained with a chortle.
Juzenas is looking forward to celebrating Mother’s Day and increasing her business. Shop Privy provides the mother the ideal harmony of relatives and enterprise lifetime.
“I wanted to have an outlet of my possess where by I am not just a mother keeping dwelling. I wished anything unique to me and manufactured me come to feel like an unique,” she said.