New Delhi [India], February 19 (ANI/BusinessWire India): Blue Heaven Cosmetics, one of the most well-liked cosmetic manufacturers amongst the Indian masses, has just lately produced an advertising and marketing campaign.
The built-in marketing campaign makes an attempt to re-established the common codes of the make-up group.
For in excess of four a long time, Blue Heaven Cosmetics has been revolutionising the attractive cosmetics house and has led the charge to make beauty obtainable to the Indian masses. Makes in this class normally try out captivating to the glamorous side of folks and sets unattainable natural beauty criteria.
By showing the small, each day moments in which women indulge in make-up to uplift mood, to match their look or just to click on a selfie, the film certainly represents elegance as it unfolds in true everyday living, in every single home. It is in these uncomplicated and joyous each day times that Blue Heaven companions with its users.
“Around the very last 45 yrs Blue Heaven has enabled Indian females to express their most lovely self by means of its vary of make-up goods. Make-up is no additional an occasional phenomenon. Indian girls are now celebrating their natural beauty in daily micro moments. Our new interaction, “O! Elegance Elegance!”, is an ode to these gorgeous women who are earning the most of their everyday everyday living,” explained Amit Chopra, CEO & MD, Blue Heaven Cosmetics, speaking about the campaign.
Lowe Lintas has conceptualised a movie that fantastically provides out the brand’s proposition – Don’t miss any chance to categorical your wonderful self each day. The film is rooted in the perception that even though every single day could seem tedious or predictable, it is crammed with opportunity that each and every minute can be an chance to specific oneself to the fullest. A spirited piece of music elegantly complements the film as it subtly connects with its shoppers.
“Blue Heaven makes wonderful modern make-up solutions out there to every female throughout India. This film is an ode to the hundreds of thousands of uncrowned and unsung beauty queens observed in each locality and pin-code of the state. It celebrates the expression of the most spirited daily moments in their lives, as if there ended up a grand, non-stop make-up celebration taking place throughout the nation each individual working day, whose evidence can be uncovered in the 15 seconds of fame actively playing on insta-reels (before tik-tok) era,” claimed Puneet Kapoor, Regional Inventive Officer, Lowe Lintas, conversing about the campaign.
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