Olivia Haroutounian’s eager eye for vintage apparel is spending off.
The 22-year-outdated University of Houston senior, who scours neighborhood garage revenue, estate gross sales and internet websites for uncommon designer clothes and components, is cashing in on her finds to fork out her tuition.
Enterprise during the pandemic is booming. With 28,000 followers on Depop, a social-media system for classic designer fashion, Haroutounian’s assortment, @reallifeasliv, offers every thing from a unusual ’80s Norma Kamali hen print costume to a ’90s Romeo Gigli empire-midsection costume — not to mention the 1980s Christian Lacroix red suit. A classic ’70s Yves Saint Laurent Rive Gauche caramel coat lately marketed for $240.
“This has been my best 12 months fiscally,” states Haroutounian, who lives in her parents’ southwest Houston home, the place she’s reworked the dwelling place into a Diy photo studio. She was lately showcased on Vogue.com. “The pandemic has undoubtedly served. People are at residence shopping online. I’m spending about three to fours every day browsing myself.”
Haroutounian is a massive enthusiast of Prada, and she snagged a pair of 1996 Prada pants (for a mere $20) from the spring/summer time collection manufactured famed by Kate Moss. The only problem: The pants don’t in good shape.
“They would not go around my hips,” she suggests. “I invested a long time on the lookout for these silly pants, and they did not match.”
But her biggest finds occur from lesser-recognized designers from Japan and France, in which she purchases items in bulk.
Haroutounian’s appreciate for classic apparel commenced in childhood. She was just 6 when she would accompany her mom, who owned an antiques store in Arkansas, on purchasing outings to thrift outlets and estate sales. The family members later on moved to Houston.
Haroutounian, who is studying communications and anthropology, began marketing vintage clothes as a college freshman. Her initial big sale was a pink and black, wool tweed Chanel jacket she purchased for $200 and offered at a consignment shop in Los Angeles for $7,000.
“I shell out so a lot time with the clothes that it is turn into a love affair,” she suggests. “I’m so passionate about this.”
Haroutounian also spends hrs investigating designers and vogue history. At the moment, she’s finding out Los Angeles vogue of the 1990s.
“When I consider I know about a ten years, I discover out so substantially a lot more,” she said. “You by no means know almost everything. I want folks to discover far more about the worth of shopping for utilized apparel. It is improved for the natural environment. The dresses are built much better. I do not assist rapid vogue because the way you acquire apparel has a even larger influence than you think.”
The a person piece she’ll under no circumstances element with? An oversize pink Chanel coat by Karl Lagerfeld that stops traffic. “I will most likely be buried with it.”
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