This summer, vegan cheese brand name Miyoko’s Creamery will start fragrance line Eau de Cashew Parfum solely in the dairy segment of Total Food items Sector nationwide. Impressed by the company’s artisanal cashew-dependent French cheeses, Eau de Cashew Parfum will in the beginning be accessible in a few scents: Aged English Farmhouse (showcasing the scent of a huggable rescued goat, English Breakfast tea, and cucumber finger sandwiches) Fish-Absolutely free Lox (an aromatic oceanscape with hints of smooth breezes and seaside saltiness punctuated by sophisticated aromas of kelp jerky) and Vegan Roadhouse (a nooch-forward scent with a kick of bitterness from the outrage vegans experience when Starbucks costs more for soy milk). To celebrate the launch, Miyoko’s Creamery will be affixing scratch-and-sniff stickers on all of its cheeses to give skeptical shoppers a preview whiff of the Eau de Cashew line.
Je t’aime, fromage
A pioneer in a number of vegan foodstuff categories, Miyoko’s Creamery founder Miyoko Schinner states she was completely ready to just take her really like of vegan cheese to the future level—one nobody was expecting. Prior to the COVID-19 lockdown, Schinner spent two yrs in Grasse, France with the world’s top rated perfumers to create this a person-of-a-type fragrance line. On return to the States, the French-properly trained chef (and now accredited perfumer) transformed a corner of the Miyoko’s Creamery manufacturing plant in Petaluma, CA into a state-of-the art perfumery.
“After perfecting dairy-no cost cheese using common French cheese-earning strategies, I considered, what else do the French do properly? That is how I landed on these new perfumes, which give a specified fermented flare,” Schinner explained to VegNews. “Now, you can eventually eat Miyoko’s vegan cheeses and smell like them, as well.”
And the firm has even a lot more up its sleeve to bring notice for the new line. The initially 100 Whole Food items consumers to purchase a bottle of Eau de Cashew will receive a free vegan deodorant crafted from Schinner’s individual reserve of more-aged vegan cheeses. “I have been conserving bits and items of Miyoko’s Creamery cheese wheels since 2015 and have lastly located a way to share them with the general public,” Schinner explained. “We all know vegan deodorant can make a whole lot of promises it simply cannot continue to keep. With Miyoko’s cheese deodorant, my only guarantee is that you can sprinkle it on both of those your pits and your pasta.” Just about every perfume buy will also appear with a coupon for 15¢ off any Miyoko’s Creamery product or service.
Far more cheese, you should
But it doesn’t end there. The organization programs to expand the Eau de Cashew concept with other product strains in 2021. This drop, Miyoko’s will debut Eau de Cashew Attractiveness (complete with soap, facial cleanser, eye serum, and hydrating body clean built from 100-percent organic cashews) Eau de Cashew non-stick cooking sprays (First and Garlic Parm) 3-gallon tubs of Eau de Cashew cheesy popcorn and CBD-infused Eau de Cashew seltzer waters in flavors this sort of as Mozz Pizzazz, Brie Tea, and Citrus Cheddar. For the holiday period, Miyoko’s Creamery will introduce a seasonal Eau de Cashew fragrance that features notes of Tofurky roast, mashed potatoes, and cashew nog which will be offered in a collectible 64-ounce cashew-formed bottle exclusively at Costco.
All proceeds from the Eau de Cashew line—which is qualified vegan, cruelty-totally free, sugar-cost-free, KETO, Paleo, GMO-no cost, gluten-absolutely free, raw, organic, and kosher (but not nut-free)—will advantage Miyoko’s freshly released “Save the Cashew Project” which provides shelter to cashews trapped in areas vulnerable to inclement climate.
April Fool’s! While Miyoko’s Creamery isn’t seriously launching cashew-based mostly fragrance, or deodorant for that matter, the company is undertaking a lot to make dairy obsolete, such as actively wanting to aid struggling dairy farmers get into the lucrative plant-dependent small business. Veganism is the upcoming!
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