September 25, 2022


Youth trendy style

NH reimagining malls, combined-use expertise-based shop area

NEWINGTON — When Eva Ilg, proprietor of craft shop Domestically Handmade, opened her first small business in The Mall at Rockingham Park in Salem, she experienced no speedy expansion options. When the administration team of Shopping mall at Fox Run contacted her previous calendar year about opening a next location, she was hesitant but in the long run built a conclusion that would improve the course of her business. 

In opening her second site in Newington, she noticed remarkable natural and organic development in the mall. Of the two spots, Ilg claimed that the location within the Mall at Fox Run swiftly outpaced the other in terms of foot website traffic product sales.

“I did not hope that every month we’d be meeting our sales aims,” Ilg stated. “What drives our product sales is that 80% of our customers say they identified us by going for walks around the mall.”

Eva Ilg, owner of Locally Handmade, has unique items from local artists and is full of energy for innovative ideas at her shop at the Mall at Fox Run.

Regionally Handmade

Domestically Handmade also partakes in frequent craft fairs held in the former Victoria’s Secret space. It is opening a new site in the Merrimack Quality Outlets, and is planning to take the Wentzel’s Pretzels area across from her Mall at Fox Run keep to open up a café espresso store, selling foodstuff and beverages cooked and seasoned with domestically manufactured goods from her retail store.