February 22, 2024


Youth trendy style

Residence of Anita Dongre launches a line of fragrances in collaboration with Ajmal Perfumes

Ajmal Perfumes and Property of Anita Dongre have joined palms for a specific assortment of fragrances for the vogue manufacturer. This is the initial time the label is foraying into the entire world of perfumes. Each individual fragrance is developed to seize the essence of what manufacturers AND and Global Desi stand for.

With the abilities of Ajmal Perfumes, a homegrown perfumery model with a loaded heritage acquired by 70 years of working experience, the manufacturers have co-established the fragrance lines through in depth suggestions from over 600 faithful buyers of the brand names. Together the two residences sent out 8 sample fragrances to their outlets situated throughout India for clients to experience. The fragrance bouquet that arrived to be the brands’ signature scents have been the ones that buyers persistently picked as the very best out of the cautiously-curated samples. The scents outline the ethos of the two models AND reflecting the fiercely independent and confident persona and World wide Desi imbibing notes of wanderlust and artistic whimsy.

“AND and World wide Desi have usually aimed at developing manner that is available, empowering, and inclusive for the evolving Indian woman. To make unique and quality fragrances, a partnership with a market place leader like Ajmal Perfumes is another stage in that direction,” states Anita Dongre, Chief Artistic Officer, Residence of Anita Dongre.

Commenting on the collaboration, Abdulla Ajmal, Business enterprise Mentor and Perfumist, NHA Division, Ajmal & Sons — India, says, “We are one of the couple of farm-to-fragrance perfume homes around the world to have accessibility to uncooked resources and ingredients developed in our plantations in India. This is mainly because we are growers to start with. We regard craftsmanship. We have around 7 a long time of encounter in crafting signature fragrances for some of the most significant fragrance houses, worldwide. With this collaboration, we desired to develop a unique line of good fragrances intended to evoke Indian sensibilities. We have delved into the universe of olfactory substances that is common and comforting to the Indian sensibilities. Together with that, pushed by the feedback from AND and Global Desi clients, we experimented with the Attempted-and-Tested traditional fragrance pyramids to make a line spanning more than 16 aromatic compositions intended to evoke your memories and feelings.”

Kavindra Mishra, Managing Director, Home of Anita Dongre, states,”AND and Worldwide Desi are incredibly consumer centric brand names that have established themselves as residence names around a time period of time. As makes led by innovation, we ended up on the lookout for the next shopper encounter that would elevate our offerings. It was then that we resolved to companion with Ajmal Perfumes that shared the exact values as ours constructed on a sturdy DNA, heritage, and legacy.”

Elaborating on the retail tactic, Saurav Bhattacharya, President — Operations, Ajmal & Sons — NHA Division, India, states, “This collaboration permits us to introduce large quality fragrances at an available cost issue with total regulate over high quality that displays in the closing solution. The System Mist is an appealing group priced really attractively to provide as an invitation for prospective and aspiring AND and World wide Desi prospects to enter the perfumery segment. With good quality and pricing as the important parts, the co-brand names will give 28 unique solutions across EDP and Physique Mist classes, which will retail throughout on the net and offline channels. For on the web, the aim is to launch the item on leading e-commerce platforms, and for offline, the manufacturer strategies to increase the small business to 500+ doorways, which contain AND and Worldwide Desi exclusive manufacturer stores, attire multi-brand name outlets, splendor outlets and Ajmal owned merchants.”


AND Fragrances are developed to attraction to perfectly-travelled, fiercely unbiased, confident ladies who are drawn to fluid silhouettes, delicate colours and botanical things. In tune to the garments, these fragile floral fragrances are designed to be glamorous yet cozy. Cheerful, Intimate, Carefree and Enigmatic — the fragrances are encouraged by the lots of shades of the AND woman. The range includes of 4 Eau De Parfums and 4 Fragrance Mists.

Price Details: EDP: 100 ml is for Rs 1,800 50ml is for Rs 1,200 Entire body Mists: 200 ml is for Rs 400

World wide DESI FRAGRANCES crafted by AJMAL

Worldwide Desi fragrances, comprising of 4 Eau De Parfums and 4 Fragrance Mists that capture the free-spirited, alluring, mystical and unbiased essence of the World Desi Woman. A tribute to her creative expression, every single fragrance from the World wide Desi vary, is mindfully developed to forged an olfactory spell that conjures up impressions of the wonderland that exists in her coronary heart and soul, a location from where she derives her grit and charisma.

Price Factors: EDP: 100 ml is for Rs 1,600 50ml is for Rs 1,000 Human body Mists: 200 ml is for Rs 350