June 15, 2024


Youth trendy style

All of the fashion and jewellery brands taking part in Shop London


s the Evening Standard gets ready to launch its second Shop London 2.0 event, we thought we’d do the hard work for you and round up the best fashion and jewellery brands participating this time around.

From uber covetable East London brand House of Sunny, loved by everybody from Kendall Jenner to Maya Jama, and cool and affordable bling brand Ottoman Hands, to Annie’s Ibiza, your one-stop-shop for everything fun and fabulous in preparation for our re-entrance into society, these are the fashion and beauty brands taking part.


Founded by Sunny Williams in 2011, House of Sunny crafts two en vogue collections each year in small batches, which enables its design team to work at a slower pace and reduces waste in the studio. In need of just a few new cute bits? Look no further.

Launched in 2013 by Ella Ringner & Anna Williamson, London-based label YOLKE began life as a luxury sleepwear brand. Having gained the reputation as the new silk label on the block with a unique blend of stretch silk, the brand also expanded in 2018 into childrenswear with LITTLE YOLKE, a matching children’s wear collection to sit alongside the classic sleep line. In 2019, it expanded its offering further into ready-to-wear.

Independent fashion brand KITRI has become a cult label among the fashion set. The items are bright, bold and timeless – set to be statement items in your wardrobe for years to come. Pay particular attention to their dress and jumpsuit offering that make excellent warm weather and wedding guest fodder.

Deriving its name from the Latin word for ‘all’, OMNES is the new sustainable kid on the block, crafting effortless ethical womenswear for the modern woman.

Baukjen is a London-based, family run contemporary womenswear brand that puts people and the planet at the heart of everything that they do. A certified B Corp and Fashion Pact signatory, the brand focuses on environmentally, ethically and socially conscious style for a sustainable future.

Our loungewear has never been more important that it is right now and cult Instagram label Peachy Den will help you put a luxurious touch to your cosy clothing through its slinky and sensual sartorial wear. The pieces are constructed from plush velour, sumptuous satin and GOTS-certified cotton for fabrics that feel as good as they look.

Luxury lingerie label Coutille uses the finest French embroidery to create its pieces that look straight out of Bridgerton. Uses silhouettes of the past with modern detailing, this is underwear at its best.

Lulu Guinnes is a stalwart on the British fashion scene. The handbag and accessory label offers playful designs with a pop of colour and Dali-esque Surrealist art and vintage-inspired detailing – all while remaining sophisticated and super chic. Helmed by creative director, David Hodgson, fans of the brand include Bella Hadid, Clara Amfo and Blanca Miro.

Founded in 2019, peer-to-peer fashion rental platform By Rotation enables users to rent and lend their wardrobes, meaning you get plenty of bang for your buck and can switch it up as and when you choose to. Look to its Instagram account for the perfect balance of education and high-fashion entertainment with its outfit quizzes and Instagram live series “A Glass of Wine With…” series with guests including the likes of Lauren Bravo, Mikaela Loach and Olivia Purvis.

Championed by the likes of Mabel, Storm Reid and supermodel Karolina Kurkova, Neon Hope is the accessories brand on everybody’s lips. Look to the Shoreditch-based brand for sunglasses, co-ordinating chains and one-of-a-kind bags that are sure to make you stand out from the crowd.

Those who believe the perfect slippers don’t exist are about to be proved very wrong with Just Sheepskin. Founded in 2002, the brand endeavours to craft the pillowy sheepskin slippers of dreams for women, men and children. A serious treat for your feet.

Founded by a trio of a mother and her two daughters, Harmur endeavours to craft simple and minimalist pieces that make women feel effortlessly sexy whatever their age. The British brand specialises in silky separates and its backless tops and dresses ought to form the foundation of every chic wardrobe.

Ren London is the independent and sustainable fashion brand that crafts its collections in the UK and in all-female factories in India which provide lower income families with the opportunity for dual income.

Lone Design Club is a one-stop online and bricks and mortar shop for the best small, independent and sustainable brands the UK has to offer. For those looking to peruse its selection IRL, head to their brick-and-mortar establishments in Marylebone and Islington Square.

Founded by cousins Charly and Lockie Cunningham, Sans Matin is an independent and ethically-handmade footwear brand which sources its shoes from Medellin, Columbia. Every piece from the brand is ethically handmade using locally sourced leathers, nubucks, cottons, footbeds and 60 per cent natural rubber soles in its Columbian factory. 

Eco-friendly and ethical clothing company Aligne was launched last year in a bid to create timeless fashion that will last a lifetime. The idea is that shopping sustainably needn’t cost the earth. 

Since its inception in 2013, Fresha London has established itself as a go-to resortwear brand that specialises in digitally-printed and summer-friendly garms.

Founded by sisters Claire Walsh and Nicky Barley, Tilbea London is an award-winning maternity wear brand that was born of the women’s inability to find nursing clothes that reflected their personalities while pregnant.

Footwear designer Rosamund Muir founded her eponymous collection with the intent to produce beautifully crafted shoes that didn’t compromise on comfort. The result is shoes that are both stylish and wearable.

Aardes, which takes its name from the Dutch word aarde meaning earth, makes sustainable fashion in small batches using organic cotton and natural dyes. Its wares are designed in London and are hand-printed in India using the traditional craft of block-printing.

For those looking for ethical workout wares, look no further than e-tailer Lockr Space, which is a one-stop-shop for sustainable sportswear. Whether you’re looking for consciously-crafted bras, leggings, socks, or something in between, consider Lockr Space your sustainable online haven.

Launched during the first lockdown in 2020, Breast Dressed aims to create sustainable maternity and breastfeeding-friendly wares that are handmade in the UK. Its styles – which are designed to be worn throughout every stage of pregnancy – are crafted in washed linen and cottons with nickel-free metal trims and vegetable pulp buttons, all of which are made in the UK.

Named after its imitable founder Annie Murphy, Annie’s Ibiza began as an Ibiza-based store selling glitzy and fun one-off pieces. Now, the brand has a store nestled off Carnaby Street and it’s brimming with sartorial treasures.

Specialising in stocking lingerie brands for women designed by women, womanhood is a multi-brand e-tailer that celebrates inclusivity and diversity in the brands it champions.

Hand-crafted in Europe, Arlo Hudson crafts sustainable men’s underwear that are made from Tencel, a natural biodegradable fibre sourced from eucalyptus pulp.

Founded in 2017, WUKA is a female-led start up that’s pioneering the UK’s first-ever reusable and leak-proof period wear. WUKA stands for Wake Up Kick Ass because they believe that nothing should hold you back on your period. The brand’s pants are vegan and ethically-crafted, and making the switch to wearing WUKA could prevent over 200 disposable period products from going to landfill.

Marylebone-based establishment KJs Laundry plays host to some of the most sought-after fashion labels in the game, from Vanessa Bruno, Veja and Ulla Johnson, to Mes Demoiselles, GRLFRND and Bellerose. To inject newness into your post-lockdown look, it should be your first port of call.

The worlds of fashion and art collide at Canvas Collection where the brand specialise in wearable art with unique, limited-edition accessories that have been adorned with exclusive works from artists around the world.

Calling brides everywhere, Ritva Westenius is a name you’re going to want on your radar if it’s not already. The bridal designer specialises in simple, elegant pieces that take inspiration from the Royal Ballet.

From fuzzy shearling slippers, to the perennially stylish pump, Travey Neuls has long been a go-to footwear destination for fashion lovers in the know.

With the return to office life likely on the horizon, it may be time to elevate your footwear game and Joseph Cheaney & Sons is the place to do so with its traditional shoe offering. The brand puts longevity and durability at the forefront with a commitment to quality craftsmanship.

Men’s footwear specialist Martel & Ram is on hand with traditional shoes set to form the basis of your wardrobe for many years to come, combining quality, fashion and comfort.

Take a more sustainable approach to your fashion buying practises by heading to The Dresser – the home of pre-loved designer labels. The boutique offers women’s and men’s pieces that have been carefully curated and beloved by stylists the world over.

The brand’s origin story may be knitwear-dominated by Duncan & Namara has come a long way since then with its ready-to-wear collections in sumptuous summer-ready fabrics like pure Irish linen or soft jersey. The products are all about quality with versatile, transitional silhouettes to suit women of all ages and set to stand the test of time. This is an investment purchase.

Ahead of wedding season or for any excuse to ditch the loungewear, Dorothy Circus is the occasionwear destination of note with show-stopping pieces worthy of any nuptials. You’ll also find one-off creations as well as vintage accessories.

If you’re tired of the same old high street offering, The Place is, well, the place to be. The Connaught-based store showcases up-and-coming talent from around the world. It boasts a huge selection of women’s and men’s clothing and accessories as well as gifts, homeware and beauty essentials. Check out the intricate prints from rising talent Alice Archer or fashion-forward fur-trimmed gloves from Maison Fabre.


Founded by friends Damasia Ball and Philippine de Follin, Daphine has become a cult brand with the Instagram set for its offering of hand-crafted classic and timeless pieces – from pearls to one of the most covetable collections of hoop earrings that we’ve seen. The collections are designed to lift your mood and act as the finishing touch to your sartorial statement.

This new addition to the jewellery block was founded by Matilde Faria Mourinho Felix (the daughter of Tottenham Hotspur’s Jose Mourinho). Her eponymous jewellery label puts sustainability at the top of the agenda where all the pieces are crafted entirely from recycled 14-carat gold and lab-grown diamonds. Even the packaging is eco-friendly. Prices start at £150.

Since its inception in 2011, brand CASETiFY has firmly established itself as a go-to destination for cool and quirky phone cases. In line with its efforts to lessen its carbon footprint, the brand has ensured that its production facilities are sustainably-optimised meaning its phone cases are not only cool but also conscious.

With a commitment to creating meaningful, ethical and affordable jewellery, EILEEN introduces timeless pieces to make the wearer feel courageous and confident, using 18 carat gold vermeil plated on recycled sterling silver.

Founded in the midst of the second wave of the pandemic by sisters Talia and Tina, Of Haides is a jewellery brand that specialises with statement pieces. A go-to for eye-catching bling.

Launched in June 2020, Cartilage Cartel is the go-to destination for cult staple jewellery, from stacking huggies to sets of studs. Don’t take it from us: the brand has racked up a seriously impressive series of five star reviews.

London-based jewellery line Feather and Chain specialises in boho-inspired bling with a conscience. Any unsold pieces at the end of a season will be recycled and used again in the brand’s next designs. The brand also donates £1 to Save the Elephants for every piece of jewellery sold.

Championed by Emma Watson, Meghan Markle and Jenna Coleman, BAR is a London-based jewellery brand that crafts its collections using 75 per cent recycled silver and brass. The brand has also employed London-based jewellers to cast and polish its collection in a bid to provide work for those impacted by the Covid-19 pandemic.

Seekd is an online marketplace for ethical jewellery and accessories by emerging brands. The e-tailer also offers a vast range of fine jewellery,  fashion jewellery, accessories and beauty and wellness.

Founded in 2015 by Central Saint Martins alum Miné Arsay & Ezgi Turksoy, Apples & Figs is a jewellery line that takes its inspiration from the story of the Garden of Eden, infusing figurative forms, and modern opulence in its bling. All pieces are handmade in the Apple & Figs atelier in the heart of Istanbul, too.

With a bricks and mortar store on Brick Lane, Hot Futures began after its founders Tanya and Jake first met as vintage fashion business owners and discovered a shared love of eyewear, fashion and wanting to connect people. Each piece is handmade from acetate, and is 100 per cent UVA and UVB protected.

Founded in 2010 by Deniz Gurdal, Ottoman Hands is a British fashion jewellery brand that crafts its pieces in Istanbul. The collections are crafted from 21 carat gold plated brass and semi-precious stones.

Specialising in sterling silver and 14 carat gold vermeil jewellery, Somya London is a British brand that makes its bling ethically in India.

Jewellery label Mor use organic and natural materials to craft its distinctive pieces. There’s rings, bracelets, necklaces, earrings and more featuring semi-precious stones, ceramics, and glass with many one-off pieces.